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01 (3)
City of Pleasanton
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CITY CLERK
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2008
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011508
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01 (3)
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1/11/2008 11:37:15 AM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
1/15/2008
DESTRUCT DATE
15 Y
DOCUMENT NO
01
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areas. He read a letter that states the Senator denounces the use of her name and misquote <br />on a position she has not taken. She said the quote was paraphrased from the October 24 <br />Associated Press report on remarks she made in the U.S. Senate on the southern California <br />wildfires. He said the City's fire officials believe the Oak Grove plan more than protects the park <br />and lots in part because the development will pay for a new fire truck and new water tank for <br />added pressure. He said approximately 58 trees, 29 of which would be heritage trees, will need <br />to be removed out of the 12,000 existing trees on site. 400 trees will be planted in place of the <br />loss. Lastly, he said opponents of the park have said it is not a park because it does not have La <br />Crosse, Soccer, playground, or Tennis courts, and he felt 500 acres of open space was a park <br />for many uses. <br />PUBLIC HEARINGS AND OTHER MATTERS <br />21. Review and discuss information resulting from the expanded community workshop <br />process for the proposed 193,481-square-foot shopping center including a Home Depot, <br />Longs Drugs, and miscellaneous retail stores located at 3950 Stanley Boulevard at the <br />intersection of Valley Avenue, Bernal Avenue, and Stanley Boulevard <br />Mayor Hosterman said when the Council held its last hearing, the proposed shopping center, <br />which includes a Home Depot as an anchor, was passed by the Council on a 4-1 vote. A <br />second reading was held and at that time with input from staff the Council decided to do further <br />work. <br />Concerns included traffic, economic analysis and the potential loss of business to Pleasanton <br />stores. Staff worked with consultants to arrive at an analysis that shows a second Home Depot <br />would likely have a serious impact on all of Pleasanton's home improvement stores. <br />Councilmembers have individually reviewed the staff report with staff, they all have a good <br />understanding of it and based on this, many Councilmembers might well change their position <br />on the issue. She asked everyone to pay special attention to the report, especially regarding the <br />economic analysis and said the Council then would invite the public to speak. <br />Director of Planning Iserson described the project, said the item was continued from its original <br />hearing and staff organized a series of community workshops which have concluded. He <br />discussed the purpose of the workshops, said staff retained Pacific Retail Consultant (PRC) <br />who did a trade area analysis and market study to determine economic impact of the Home <br />Depot, whether there would be a potential for the existing Home Depot to close and the impact <br />on existing home improvement businesses. They also retained a new traffic consultant, <br />conducted a weekend traffic analysis with the Splash facility, augmented the weekday analysis <br />with and without the existing store, reviewed truck delivery and an enforcement plan, and an <br />analysis on what traffic would be if other uses were approved for the property. <br />Mr. Iserson said in its presentation, staff would focus on the major issues during the public <br />review process: economic and fiscal issues, traffic issues, truck deliveries and enforcement, <br />would not address each and every item, and said a complete list of questions and responses <br />has been provided to the City Council. <br />Emily Wagner, Economic Development Fiscal Officer, said the City hired Pacific Retail <br />Consulting in July to do a market trade analysis of the proposed Home Depot store. They were <br />to determine the annual sales revenue for 2009 and 2011, the net new sales to the City <br />because staff realized early on that much of the sales would come from the existing Home <br />Depot store and existing home improvement stores in Pleasanton, and also evaluate the <br />City Council Minutes 6 December 4, 2007 <br />
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