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brochures and a website that features an online business directory as well as available properties. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in The Pleasanton Weekly. Within the committee is the Ambassadors Sub-Committee with 13 volunteers. Economic Restructuring: The Downtown Vitality Committee includes six board members and approximately six volunteers and property owners. The committee works to improve the economic vitality of downtown. The committee continues to assist the existing businesses and property owners in the district through information, networking and programs. Within the committee is the Parking Sub-Committee. Design: The Design & Beautification Committee includes two board members and approximately six volunteers. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan. The Murals Sub-Committee with seven volunteers is under the oversight of the Design Committee. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: ^ The PDA organized and orchestrated a total of 33 events: (4) First Wednesday Street Parties; (2) Antiques Fairest (15) Concerts in the Park; (1) Heritage Days; (1) Oktoberfest -anew PDA event, (2) Wine Strolls; (2) Sidewalk Sales; (1) Magical Holiday Evening; (1) Annual Dinner; (1) Breakfast with the Board; and (3) membership mixers. Additionally, we co-sponsored the July 4`~' Celebration and the City Youth Concert. ^ The Murals Sub-Committee completed their first mural. Funded by the PDA and created by local artist Gary Winter, "Celebrate this Beautiful Valley" is located on the corner of Main and St. Mary on the side of Strizzi's Restaurant. ^ Over $45,000 spent to increase marketing of the PDA. o Produced 30,000 Experience Downtown Pleasanton brochures. The brochure incorporates 2 maps, the calendar of events and a membership directory. In December it will be distributed to 20,000 homes adjacent to downtown. o Produced 10,000 Downtown Pleasanton Visitors Guide (New) o Produced 1000 Downtown Pleasanton Historical Walking Tour Brochures o Produced 5,000 - 2006 Events Schedules. o Produced 2000 What's Up Downtown postcards o Produced a What's Up Downtown monthly calendar of activities and events. o Promoted Downtown Pleasanton in numerous print media ads including newspapers, magazines, annual guides in Pleasanton and Livermore, the Bankhead Theater program, etc. o Sponsored a $12,000 holiday advertising campaign which included various print media and radio. o Continued our marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tri-Valley. o $4800 "Follow us to Downtown Pleasanton" Supertails ads for six months on two WHEELS buses that rotate routes throughout the Tri-Valley. o $8000 upgrade to the PDA website o $5000 to initiate the process for a Downtown Gift Card to be launched beginning 2008 ^ Produced Downtown Happenings, a quarterly membership newsletter. ^ Produced a monthly E-News for members. ^ Produced A Guide to Downtown Outdoor Displays, distributed to the members and available at the City for new businesses. ^ Created educational opportunities for members including seminars in Interior & Exterior Improvements, Advertising, Technology, Merchandising & Displays and Customer Service. ^ Created opportunities for business networking with three membership mixers in March, August (partnering with the Chamber of Commerce) and October. Co-sponsored a Regional Mixer in January in 2