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Exhibit 1 ounttururt //~ pp l.. a (i/n~nea Report to City Council 2007 Review and 2008 Budget STRUCTURE The Downtown Pleasanton Business Improvement District (PDA) is anon-profit service organization of the downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. The district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an assessment to the PDA. After an extensive review of the BID formula for downtown Pleasanton and other BID formulas utilized throughout California, the PDA Advisory Board finds that the current formula is the most equitable without putting undue burden upon the member and yet, assures that each business contributes to the well being of the downtown. Therefore, it is not recommending any changes in the District's assessment formulas or the boundaries of the district for 2008. The district includes approximately 600 members. Those members elect and are represented by a Board of 12 Directors in 2008, where no more than three directors may represent any one segment of the membership but must include two property owners and two retailers. In accordance with the City/PDA agreement, the PDA has created an organizational structure that is modeled on the guidelines recommended by the National and Main Street Programs. The four areas of focus are: Organization: The Organization Committee known as the Executive Committee is made up of the five officers of the Board of Directors -President, President-Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget and insurance. Promotions & Marketing: The Marketing & Education Committee includes four board members, approximately eight committee members and 40 event volunteers. The committee expanded its scope of work to include educational opportunities for members. It continues to create and implement exciting ways to promote downtown to local residents and regional visitors. The events are designed to increase awareness of the downtown district and enhance the long-term economic viability of the downtown as a business district. The committee's programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, magazines, visitor's guides, radio, etc.), PDA