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02
City of Pleasanton
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2007
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11/1/2007 3:04:20 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
11/6/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
02
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Fiscal Analysis for the Staples Ranch Development Project <br />October 25, 2007 <br />Page 7 <br />Based on the findings of this survey, we will suggest a range of sales volumes for the auto dealers <br />to be considered in the fiscal analysis. <br />Task 5: Prepare Draft Fiscal Analysis <br />Based on our review of the City's operating budget (Task 2), our meetings with City staff (Tasks 1 <br />and 3), and our survey of auto dealers (Task 4), we will analyze the fiscal impacts of the proposed <br />project. To facilitate the estimate of fiscal results in different indicator years (see Task 1) and the <br />preparation of sensitivity analyses (i.e., to consider the effects of timing, phasing, partial buildout, <br />and changes in the volume of auto sales), we will use aspreadsheet-based fiscal model to project <br />changes in revenues and costs. This model will incorporate the revenue and cost equations for <br />each type of land use derived and tested in Tasks 2 and 3, in combination with the assumptions <br />about timing, inflation, and other variables identified in Task 1. <br />We will use the model to evaluate fiscal impacts in the base case and the alternate (sensitivity) <br />cases. The alternate cases will include an scenario in which Staples Ranch is fully (or partially) <br />developed as proposed but not annexed to the City of Pleasanton. In this case, it is expected that <br />the City would lose some sales tax revenue as auto dealers relocate to the new site. It is possible <br />that some additional sales tax revenues would be lost as well, if other purchases shift from existing <br />locations within the City to the new commercial area that could be located at Staples Ranch. At <br />the same time, costs of providing services to the existing dealership locations could be reduced. <br />The net reductions in revenues and costs associated with the existing sites will depend in large <br />part on the types of uses that replace the auto dealerships and the length of time before they are <br />completed. <br />Task 6: Evaluate the Fiscal Impacts of Redevelopment on the Existing <br />Auto Dealership Sites (Optional Task) <br />If and when the Hendrick dealerships and Mercedes-Benz dealership relocated to Staples Ranch, <br />Pleasanton will be left with two large areas that are unused and would be suitable for redevelop- <br />ment. We understand that the City has an interest in seeing reuse of these sites sooner rather <br />than later, to provide compensation for some fee offsets that it would grant for the new auto mall <br />development. <br />If the City desires, M&A could evaluate the potential fiscal impacts of prototypical development <br />projects on these sites. Such an evaluation would consider (1) the types of uses that might be <br />permitted (either with existing zoning or with a general plan amendment/zone change), (2) the <br />typical development intensity and value of those types of uses, and (3) the typical revenue and cost <br />factors that would be associated with such development. Using the spreadsheet-based model, it <br />would be feasible to conduct a small number of sensitivity tests to establish the likely range of fis- <br />cal outcomes from development of this site. <br />The analysis would be undertaken at a conceptual level, intended to provide order-of-magnitude <br />estimates of the relative fiscal impacts of various development options. (It is expected that more <br />detailed analysis would be conducted, if the City desires it, when specific development proposals <br />are brought forth.) <br />
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