RES 87502 - Laserfiche WebLink

November 10, 1987 page 2 4. Expansion and formalization of Task Force into Advisory Board of Directors - 1/1/88. Types of businesses to be represented include hotels, travel agents, restaurants, City of Pleasanton, Fair Grounds, retail, ground transportation and Chamber of Commerce. This advisory board will be responsible for directing and planning the operations within CVB. It will be accountable to the Chamber Board of Directors for major policy issues, funding and staffing requirements. 5. Gearing up of CVB - 1/1/88 - 3/15/88. Executive Manager to formulate policy, long range marketing plan, and become familiar with the community. Part time and full time support staff to be hired. Prepare a brochure for immediate distribution within targeted marketing area. Initial marketing efforts will include weekend corporate meetings/retreats, group and/or association business and trade shows. Most of these will be bookings out one to two years in the future. BUDGET For the purposes of this proposal, below represents an annualized budget for the CVB. We recognize that any funding at this time represents only a 6-month period and that the Bureau will be required to return to the City for funding past June 1988. The inclusion of this funding within the revised Proposition 4 limit is requested to allow for continued and long-term orientation for the people, marketing and operation of a successful bureau. This year the major hotels in Pleasanton will spend approximately $950,000 on marketing and sales personnel, promotional materials, events, advertising and community services. Because these dollars are spent individually by each hotel, they are not reflected in a CVB budget. PLEASANTON CONVENTION & VISITORS BUREAU BUDGET INCOME City of Pleasanton (2% TOT) $218,000 Chamber Funds, 12,000 Co-op Ads; Sale of Product 6,000 Reimbursables $236,000 TOTAL INCOME: $236,000