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<br />Mr. Reynolds said in looking at the financing of this significant capital investment for this <br />station and in looking at the revenue sources besides ridership and private development and in <br />looking to reduce both the amount of bonds that need to be issued as well the revenue that is <br />generated, charge for parking is a component of this feasibility assessment. <br /> <br />Mayor Hosterman asked if the parking fee was a new component? <br /> <br />Mr. Reynolds said no. He reiterated that the Board of Directors is considering on a <br />strategic and incremental basis to charge for parking which could not be implemented system- <br />wide immediately. Relative to this specific project, there has been from the outset consideration <br />of a nominal charge for parking. <br /> <br />Mayor Hosterman asked if the MOU included this language? <br /> <br />Mr. Fialho said yes and the language is located on page one of the MOU which states, <br />"BART is planning on using some combination of fare box revenue generated from the Station, <br />fare surcharges and parking charges from the parking garages and/or other sources <br />subsequently identified (the "BART Revenues"), as well as the prepaid ground lease to <br />complete the financing package." <br /> <br />Mayor Hosterman mentioned that ridership has decreased and the cost to ride BART <br />continues to increase. She asked how the City could encourage the community to use public <br />transit? <br /> <br />Mr. Reynolds said people should be encouraged to use public transit because it is the <br />right thing to do and it is environmentally correct; it is a quality of life issue without auto <br />dependency. The Board of Directors and its executive management is sensitive to the elasticity <br />of ridership and cost and ensuring that there is value added to the patrons and incentive to take <br />public transportation. Any time the Board of Directors considers increasing the fees for ridership <br />or charging for parking, it takes it seriously and it is with the respect that there is a finite amount <br />of money that a person can afford to pay on a daily basis to get to work. <br /> <br />Unless BART started to look like other mass transit agencies in this country and offer <br />dependable, fast, clean, and safe service for a reasonable price, Mayor Hosterman believed <br />BART would continue to struggle. <br /> <br />Mr. Reynolds pointed out that BART was recently rated as the number one transit <br />agency in the Country by the American Public Transit Agency. <br /> <br />Mr. Brozosky believed many people do not believe the problem with BART was <br />insufficient revenue; it is the expense of the recent labor negotiations. He recalled when the <br />proposal for a second BART station was first presented to a prior Council, there was nothing <br />located on that piece of property and there was discussion about constructing a second station <br />with commercial development. At that time, BART asked Council to consider waiving the <br />property tax fees in exchange for so many years so that the development could be done, which <br />was at no cost to the City and an opportunity for an unused piece of land. Something similar <br />was done when Stoneridge Mall was constructed and the City exchanged sales tax revenue for <br />paying off the bond indebtedness for the infrastructure, which he believed was beneficial for the <br />City. He also believed the proposed Financing Agreement was a better deal for the City and if <br />Council was indifferent about the second BART station, the existing MOU was better because it <br /> <br />Pleasanton City Council <br />Minutes <br /> <br />22 <br /> <br />11/1 5/05 <br />