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bringing these changes to Council. The PDA has a parking subcommittee and ail of their work has gone through the Economic Restmctur/ng Committee and through the Board and then to the Planning Commission. She noted that they have put in countless hours and made sure that everyone effected by these changes have been involved in the process. She asked for Council's consideration in approving the ordinance. Peter MacDonald, 400 Main Street, Suite 210, Vice President of the Pleasanton Downtown Association Board, noted that he was a member of the Parking Committee, a member of the Economic Restructuring Committee and the Board of the PDA. He supported the amendments as written and aiso supported the clarification provided in the memo this evening. He thanked members of the Parking Committee who spent a tremendous amount of time on this matter, and noted that they are also in support of the parking amendments. He mentioned that they would be working with staffto try and develop a program to encourage employees to park away from the close in spaces and allow the retail customers to use the spaces. From the Downtown Association perspective, their overall goal was for parking to increase the critical mass of the downtown. He pointed out that side street and second story development will be needed as well, and for people to rebuild buildings that are aiready in existence. He was aware of investors who wish to do some major and minor redevelopment projects but mentioned that they are waiting until they can obtain a clear set of roles. The general principal they have applied to this is that new development needs to bring new parking with it, some of which may be in the form of an assessment district and some in parking sharing or in-lieu agreements. The concept is to keep an aggregate supply of parking growing as fast as the aggregate demand of parking is growing. He mentioned that there is severe opposition for the concept for mandatory first floor retail by downtown property owners. Their reasoning is that in the bad times the towns that have mandatory first floor retail end up with empty buildings and the owners still have to make their mortgage payment every month. This might actually discourage some of the building that might get done if the five-year rule is changed. Judy Wheeler Ditter, 5541 Black Avenue, owner of Towne Center Books, noted that she was a member of the Parking Committee. She was excited about the proposal and pointed out that public perception was very important, and believed that the modifications to the ordinance would work well for the property owners, employees and customers. She formaily requested Council's support. Vera Revelli, 4725 First Street, Suite 245, a property owner in the downtown, mentioned that she is another member of the Parking Committee. She asked for Council's support for the revised ordinance. Gene Finch, 4847 Dry Wood Street, a property owner in the downtown, congratulated the Pleasanton Downtown Association for the fine work it did. He encouraged Council to take affirmative action on the proposed ordinance. He aiso encouraged them to follow through to allow for additionai parking on the Railroad Corridor. Pleasanton City Council 21 10/07/03 Minutes