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Item 6b AP-96-05 {PUD-85-8-SD-11VIL McDonald's Corporation Appeal of the PLanning Commission's denial of Case PUD-85-8-SD-1M. an application for a major modification to an approved develonment plan to allow the installation of a logo sign On the front f~c~de of the Wa!Mart building located at 4501 Rosewood Drive. Zonina for the property is PUD-MCOIPD (Planned Unit DevelOpment - Mixed Commercial Office Industrial Planned Development) District. (SR96:215) Brian Swift presented the staff report. Mayor Tarver declared the public heating open. Drew Bardet, McDonald' s Corporation, 2480 North First Street/1220, San Jose, indicated he had made a presentation to the Hacienda Business Park Owners Association in May. He showed photographers of signs on other WalMarts in the Bay Area. Usually WalMart includes processing of the sign at the beginning of processing the PUD application and he did not know why that did not occur in Pleasanton. He indicated McDonald's is in all the WalMarts nationwide. He concurred with the staff report and asked for Council's approval. Steve Sherman, 475 1 Sutter Gate Avenue, added that other signs appear around the entire WalMart building. The proposed McDonald's sign is in the middle range of the size of those signs. He believed the five foot letter was consistent with the main WalMart sign and he felt it would be more consistent from an aesthetic point of view. However, McDonaid's would accept the three foot lettering. Jack Hovingh, 4250 Muirwood Drive, requested Council to uphold the Planning Commission decision to deny this sign. He felt more and more signs are being erected in Pleasanton and he did not feel this was the image the citizens wanted for their city. He thought that the Livermore WaiMart store did not have a McDonald's sign on it. There being no further testimony, the public hearing was closed. It was moved by Mr. Tarver, seconded by Ms. Mohr, to introduce Ordinance No. 1688, to be read by title only and waiving further reading thereof, approving the application of McDonald's Corporation for a major modification to an approved PUD Plan, as flied under Case PUD-85-08-5D-1M. Mr. Tarver was not in favor of a lot of signs, especially the pylons near the freeways, but he did not feel this sign was out of place and was only a small sign to let people know what is in the WalMart store. Ms. Mohr felt the sign was insignificant. If WalMart were the only store in the area, then having the sign would not be necessary. However, it is part of a shopping center and there may be customers of other shops in the Center that would go to McDonald's. 07/16/96 -13-