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May 11, 1988 <br /> <br /> EXHIBIT A <br /> SCOPE OF WORK <br /> <br />TO: City of Pleasanton <br /> North Pleasanton Improvement District <br /> 200 Old Bernal Avenue <br /> Pleasanton, CA 94566 <br /> <br />Attention: Mr. George Homolka <br /> Manager, North Pleasanton Improvement District <br /> <br />Dear George: <br /> <br />This letter outlines the services to be provided and terms of <br />business under which Edwards & McCaslin is to be appointed <br />Public Information Consultant for North Pleasanton Improvement <br />District (NPID), commencing May 1, 1988. <br /> <br />The services that Edwards & McCaslin and staff will provide <br />are as follows: <br /> <br /> 1. Allocate time to thoroughly familiarize ourselves with <br /> your short term and long term objectives and <br /> philosophies. <br /> <br /> 2. Recommend research projects if a need is determined and <br /> implement the projects if agreed. <br /> <br /> 3. Develop communications plans and budget estimates based <br /> on your objectives and strategies. If possible, we will <br /> endearour to relate these plans to measured objectives to <br /> determine effectiveness. We will also assist in <br /> developing program objectives and strategies if desired. <br /> <br /> 4. Provide all creative, production and media services to <br /> develop print advertisements, direct mail, brochures and <br /> other projects as required by the plan and as agreed to <br /> by the client. Arrange photography, printing, display <br /> construction, publicity, etc., as needed. Carry through <br /> production in all aspects to completion. <br /> <br /> 5. Provide account service and consultation to ensure <br /> prompt completion of projects. <br /> <br /> ; ~,.,. t!,i?,? ,([Ff{.'Zn; D~\%iILE I~L[I:t~R\]I, <br /> t:'~, '"";' "~,'".',) <br /> <br /> <br />