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FUNDING The City's budget contains an annual allocation of $50,000 for public art, with $5,000 of the amount dedicated to conservation of existing artworks. Some administrative costs are allocated through separate line items in the annual budget. A "percent for art" ordinance, applicable either to City projects or private development, is not in place at this time. At the time of this report, there is $350,000 in the Public Art Fund. In its annual review of the Public Art Program, staff will recommend to the Civic Arts Commission a set of priorities to be adopted for the coming year, which may or may not include a public art project for Downtown. These priorities will be reviewed by the commission and formally adopted into the annual Public Art Plan. Once the Plan is adopted by the Civic Arts Commission, staff will prepare a budget outlining each allocation from the Public Art Acquisition Fund, including any multi-year allocations, and submit it to the City Council for adoption. Additional artworks may be funded as integral components of public works projects, as was the case for the Ann Chamberlain artworks at Val Vista Park financed through the park's budget. One of the tasks for the Public Art Program is an annual review of the City's Capital Improvement Plan with an eye to locating any projects that might be suitable for integrated artworks. These projects could hire an artist to work as part of the design team and produce artwork within the constraints of the established budget. GOALS AND OBJECTIVES The following goals and objectives were developed by the Downtown Public Art Plan Task Force and approved by the Civic Arts Commission. It is the intent of the Civic Arts Commission that these Goals and Objectives be adapted and to evolve as the City adapts and evolves. Mission Statement: Develop an exceptional Public Art Program that celebrates artistic excellence for its own sake and that works to inspire our community, creating greater cohesiveness, igniting ones imagination and contributing toward Pleasanton's civic life. Goal 1. Create a Public Art Program that enhances downtown Pleasanton. Objective 1. Place exceptional artworks throughout downtown in highly visible locations and gathering points. Objective 2. Focus on public art as an integral component of civic design and identity. Objective 3. Commission artists to create works that address and interpret downtown for locals and visitors. Goal 2. Create a Public Art Program that involves and serves diverse residents and visitors. Objective 1. Ensure that over time, there is a diverse collection of artwork so that the range of taste, heritage and interest represented in Pleasanton's demographics is respected, reflected and celebrated. Objective 2. Create a marketing and educational component that ensures information about the Public Art Program is widely disseminated in a variety of formats to regional audiences. Objective 3. Create a public art collection that is visible and relevant for day and evening, weekday and weekend viewing and interaction. 3