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07 ATTACHMENT
City of Pleasanton
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2007
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082107
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07 ATTACHMENT
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8/16/2007 3:08:31 PM
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8/16/2007 3:08:30 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
8/21/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
07 ATTACHMENT
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INTRODUCTION <br />Downtown Pleasanton is an unusually well preserved and beloved town center. It functions as a <br />pedestrian-oriented experience, where street life is leisurely and social. Much of its vitality comes from <br />the many coffee bars and restaurants on Main Street that offer outdoor dining, providing opportunities <br />for interaction between diners and passersby. In many ways Main Street retains the character of an <br />earlier era, one defined by a close-knit community, in which a leisurely stroll becomes a community <br />event. The more typical contemporary automobile-induced sprawl does exist in greater Pleasanton, but <br />within the confines of downtown one enters a slower and more personal world. Downtown is in most <br />every way a successful and complete small town center with no overt visual or physical feature or <br />element calling out for attention or addition. <br />The physical structure of downtown is a wonderfully scaled walking environment. There are well- <br />preserved early twentieth century buildings from various decades and more recent infill buildings. <br />Mature trees, abundant planters and seating all contribute to a fully realized streetscape. In addition to <br />the spine that Main Street provides for gathering, there are several adjacent open spaces including Lions <br />Wayside Park, DeLucchi Park, Arroyo del Valle and Main Street Green. These are small open spaces <br />that maintain individual functions. Each is a relatively neutral open space and therefore, more <br />appropriate for and in more need of the addition of public art. <br />The fact that Main Street is already a successful gathering place for Pleasanton residents and visitors <br />provides a unique opportunity for public art. The Downtown Public Art Plan recommends a series of <br />projects that envision Main Street as a site for family fun and enjoyment with contemporary art as a <br />primary attraction. <br />Unlike Main Street, adjacent open spaces remain works-in-progress. Each is earmarked for <br />improvements in the Master Plan for the Downtown Parks and Trails System. The Downtown Specific <br />Plan identifies opportunities for public art in several parks. There are wonderful opportunities for <br />public art in the parks and along the trails of downtown; these locations are the primary focus of this <br />Downtown Public Art Plan. <br />The Public Art Program is guided by the Civic Arts Commission, which establishes policy for the <br />program and approves public art projects funded by the City. The Downtown Public Art Plan was also <br />guided by input from the Downtown Public Art Plan Task Force, convened in 2005 to provide insights <br />to consultants drafting the plan The Task Force reviewed and approved the Goals and Objectives of the <br />Plan, which were also reviewed and approved by the Civic Arts Commission. The final Plan will be <br />submitted to the Civic Arts Commission for review and recommendation to the City Council. <br />In addition to interviewing over two dozen community representatives, City staff and elected officials, <br />the consultants used several key recent documents that are based on extensive community participation. <br />These include: <br />• Cultural Plan, 1998 <br />• Master Plan for the Downtown Parks and Trails System (DPTS), 2002 <br />• Downtown Specific Plan, 2002 <br />2 <br />
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