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07 ATTACHMENT
City of Pleasanton
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2007
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082107
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07 ATTACHMENT
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8/16/2007 3:08:31 PM
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8/16/2007 3:08:30 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
8/21/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
07 ATTACHMENT
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Project Name: Temporary Artworks for Annual Festivals <br />Location: Main Street <br />Type of Project: Artist commission <br />(Mosaic Artist Laurel True -Hearts in San Francisco) (temporary installation for BBC in London) <br />Summary Description: Pleasanton residents enjoy an extensive schedule of special events throughout <br />the year. Many are held on Main Street. Patrons comprise a built in, receptive audience, in some cases <br />representing the broadest demographic of Pleasanton. <br />Temporary public art projects and exhibitions are an excellent way to build change and surprise into <br />annual events, receive added media coverage and create a "buzz" of anticipation. Temporary projects <br />of a smaller scale can be created by artists with little or no previous public art experience. In this way, <br />temporary art serves as a training ground and learning experience, helping to widen the pool of <br />candidates for permanent projects. Each festival theme offers artists endlessly varied opportunities and <br />inspiration. <br />Funding for temporary projects may be augmented by private sector underwriting. Businesses often <br />sponsor projects that meet their community giving objectives or result in a public relations benefit. <br />Civic groups, from the PTA to gardening clubs, as well as individuals may wish to support a project <br />through in-kind donations of goods and services. Examples of potential projects include: <br />Antique Fair: Many artists use recycled, vintage and discarded materials as their primary media. <br />Vintage stop light glass forms stained glass windows; letters from defimct store signs become <br />iconographic symbols; candelabras are turned into chandeliers. In keeping with the theme of "one <br />man's trash is another man's treasure," the City could commission an artist who works in "assemblage" <br />and solicit community-donated materials to develop a temporary work capturing the spirit of <br />downtown's bi-annual antique fairs. <br />Wine Events: Pleasanton's history as a center for winemaking started from the first grapes planted by <br />Spanish missionaries in the 1760s, extended through its peak as a headquarters for vintners just before <br />Prohibition, and has been resurrected through recent industry innovations and current rejuvenation of <br />tourism interest. The Livermore Valley Winegrowers Association (LVWA) sponsors annual events <br />30 <br />
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