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Project Name: Banners on Main Street Location: Main Street between Bernal Ave. and the railroad tracks just south of Amador High School Type of Project Rotating exhibition of banners Summary Description: Currently, there is a banner program on Main Street coordinated by the Parks Department that rotates banners on 90 lighting standards, three times a year. The 54-inch high by 24- inch wide banners are ideal opportunities for artworks that could be rotated three times a year in the same way the current program functions. Digital technology makes the production of banners an especially easy and affordable way to share artworks with large public audiences. Digital files can be supplied by artists and quickly translated by signage companies into durable and economical banners. Artists using almost any medium, painting, photography, language, collage, etc., can provide digital files of their work for banner production. Not every banner need be unique, it is possible and probably most practical to consider the repetition of some banners, based on each banner project's goals and available funding. A multitude of programming options should be explored as a guiding principle of the banners project, so that a wide a range of approaches and sensibilities are supported. Over time, artists representing the broadest aesthetic interests should be commissioned, so that the public will have the opportunity to see work varying from traditional representation to conceptualism. Some directions might include the following: • a solo exhibition of the work of one artist, created for the banners • a group show of a number of artists • poets and writers commissioned to create text-based pieces for the banners • collaborative commissions that cross disciplines • projects in which lead artists work with community and/or student groups to produce artworks for display • projects that originate in Pleasanton high schools and incorporate the work of students. This approach would have curriculum relevance if teachers coordinate course work toward issues of public display and commercial reproduction. Themes can vary from those that have tie-in potential with on-going downtown events and those that would appeal to the greater Pleasanton community's interests. Alternatively, the banners can be conceived as opportunities for artists to define their own themes and approaches. 17