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Project Name: Sparkle on Main Location: Main Street from Stanley Blvd. to Bernal Ave. Type of Project: Temporary evening light and media displays Summary Description: Ephemeral artworks based on light and media technologies are among the most contemporary statements from living artists. Light and media artworks are frequently highly dramatic and capture the attention of audiences across the range of age and experience. Many artists are exploring ways in which light and media technologies can be applied to public art and there are now enough success stories to make consideration of such work feasible. The temporary installation of light and media artworks could be dynamic, especially for Main Street. First and foremost, such artworks have minimal physical impact on their environments. Other than the placement of equipment, which is relatively contained, media and light artworks are ephemeral. The artworks act as an additional layer on top of existing structures or features, be they situated on an architectural, natural or public works environment. Almost any surface can receive light and imagery, including, walls, sidewalks, streets, plants and automobilies. Second, a program of media and light displays can be orchestrated to augment existing celebrations and events in downtown Pleasanton and reflect seasonable themes. It is also critical to support such works that have intrinsic value in and of themselves as contemporary expression using advanced technologies. There are many options for such a program; a few directions might be: • a summer-long series with changing artworks every month, perhaps three artworks in July, August and September; • a summer-long program in which several artworks are placed in multiple locations along Main Street and remain in place three months; • a program that provides technical systems and permanently installed hardware for artists to make use of, such as a simple video projection system focused on a large wall, while many artists are able to be included in the program, much like a screen in a cinema, and • special programs at key calendar events during the year, when Main Street is especially active with pedestrians. The Bay Area is a particularly rich resource for such a program as it is the central breeding ground for much of the technology used by artists to produce media and light works. The region is abundant in 15