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Executive Summary: <br /> <br /> EHI Property Management Services, Inc., is submitting to the City <br /> of Pleasanton a marketing plan with the objective: <br /> <br /> To develop a marketing plan for the initial leasing of Ridge View <br /> Commons. <br /> <br /> The goals of this objective are to: <br /> <br /> 1. Develop a cost effective and reliable marketing plan for the <br /> initial leasing of Ridge View Commons. <br /> <br /> 2. To obtain a 50% pre-leasing of Ridge View Commons upon <br /> construction completion with all units leased within 3 months <br /> of initial occupancy. <br /> <br /> 3. To achieve this goal, the marketing plan will define a process <br /> to coordinate community outreach efforts with city and county <br /> government agencies, the Home Place, and other community <br /> resources. <br /> <br /> 4. To develop income guidelines monitoring procedures and forms to <br /> meet the requirements/standards of the government agencies <br /> subsidizing the development. <br /> <br /> 5. To educate the target population about the benefits of Ridge <br /> View Commons, as well as, the procedures involved in leasin~! a <br /> <br /> 6. To develop a fair tenant selection process that will allow all <br /> qualified buyers from target markets an equal chance to benefit <br /> from this unique opportunity. <br /> <br /> -2- <br /> <br /> <br />