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<br />- ILL WILVATION AT NICfiT should he
<br />sufficient for visibility and safety,
<br />but no[ too bright for pedestrians.
<br />Fixtures low in he igh[ which direct
<br />light downward will prevent harsh lig h[
<br />or uncomfortable glare. Poles designed
<br />for use in parking lots or along streets
<br />are no[ suitable For intimately-scaled
<br />pedestrian spaces.
<br />- INTERIOR DAYTIP~ ILLUMINATION should be
<br />provided for window displays along
<br />passageways.
<br />- SIGNING FOR ADJOINING RETAIL BUSING SSES,
<br />if properly scaled for [he space and
<br />oriented [o pedestrians, is appropriate.
<br />Small projecting sig,vs are particularly
<br />effective in long, narrow passageways.
<br />Ezis[ing or newly pain [ed wall signs are
<br />also appropriate.
<br />- COVERED WALKWAYS ARE INAPPROPRIATE
<br />EXCEPT NgIN STREET BUILDINGS, and
<br />therefore should not exist on side or
<br />rear passageways. Display windows or
<br />building entries may 6e accented by
<br />individual awnings which are coordinated
<br />with storefront awnings.
<br />- LANDSCAPING SHOULD CO, ~IEMENT, NOT
<br />COMPETE WITH, THE BUILDING. Plant
<br />materials should be appropriately
<br />scaled, colorful and welhna intained.
<br />Nature trees are a distinctive feature
<br />of Ibwntown Pleasanton; these should be
<br />maintained and supplemented with new
<br />trees, particularly behind buildings, [o
<br />enhance ehe backdrop of greenery which
<br />Erames [he but Ldings.
<br />- PEDESTRIAN AREAS REQUIRE REGULAR
<br />NJSI MCENANCE OF ALL SURFACES, FURNISHINGS
<br />AND LANDSCAPING. Attractive and neat
<br />trash rece p[ac les stmuld he provided fnr
<br />pedestrian use. Trash storage areas for
<br />huilding tenants should 6e covered,
<br />completely enclosed and screened from
<br />public view.
<br />Service Areas
<br />These areas will vary in width and size
<br />according to [he demands for service,
<br />partlcula rly Crash collection and loading,
<br />as genera [ed by a given husiness• Whe [he
<br />the service area is a narrow passageway
<br />between buildings, with no pedestrian
<br />access, or beside a heavily-travelled
<br />pedeat rian way, certain guidelines
<br />regarding maintenance and screening apply
<br />- TRASH RECEPTACLES SkIOULD BE COVERED,
<br />CG^IPLETELY ENCIgSED AND SCREENED FROhI
<br />VIEW.
<br />- TFRi AREA SHOULD BE WELL MAINTAINED,
<br />[rash enclosures and loading docks kept
<br />in good repair, and [he area kept clean
<br />and free from "flyaway" trash.
<br />- ILLUMINATION AT NIGHT is provided to
<br />avid dark, narrow passageways which
<br />pedestrians may mistakenly enter.
<br />- ~ •
<br />hla in Street and its cross streets farm a
<br />cohesive Downtown comvercial envirortmen[
<br />where buildings line the street to form a
<br />nearly continuous wall along [he sidewalk.
<br />This continui Cy forms a vital linkage of
<br />retail frontage essential for [he success
<br />of a pedestrian-oriented commercial
<br />district. Buildings of several different
<br />eras, architectural syles and materials
<br />provide a sense of continuity and
<br />vitality, as well as visual interest. New
<br />construe [ion, while clearly of a different
<br />era, should respect certain qualities of
<br />[he Ibwn[own commercial environment in
<br />terms of siting, massing, use of materials
<br />and landscaping. Use of architectural
<br />forms and elements evocative of Ibwntown
<br />P Leasanto n's principal architectural
<br />styles also is we lco,med and even
<br />encouraged. (Imitation of the past,
<br />LLEA0.Ia
<br />MARNED PARKING
<br />REA0.-ERIRANEE
<br />AREA
<br />K
<br />however, definitely is out of place,
<br />would }~ a dlsse rvice to Ibwntown's
<br />future.)
<br />r SITING: New construction should main[al
<br />[he exis [ing hullding tine (at the
<br />property line) to define and reinforce t
<br />sidewalk and street areas for pedes[riar
<br />and [o orient motorists by emphasizing
<br />corners and intersections.
<br />- BUILDINGS SHOULD MEET THE SIDEWALK; on
<br />the entry should be recessed. I[ may
<br />appropriate to allow civic buildings [
<br />utilize a landscaped setback.
<br />- PARKING SHOULD BE ACCOh1MODATEO LN SHARI
<br />FACILITIES (AT THE REAR) SO THAT PARKA
<br />LOTS AND ACCESS DRIVES ARE NOT REQUIREI
<br />ON MAIN STREET. Parking and driveways
<br />located directly on Main Scree[ create
<br />gaps in retail frontage, disrupt, and
<br />are dangerous to pedestrian movement.
<br />-CORNER BUILDINGS SHOULD BE ORIENTED
<br />TOWARDS h1AIN STREET, wt[h the principal
<br />entry opening onto it or loco [ed at [he
<br />corner.
<br />- EXISTING TREES, WHERE SICNIFICluVT,
<br />SHOULD BE RETAINED and incorporated as
<br />major features, particularly in rear
<br />areas where they can provide pedestrian
<br />amenity and serve as a backdrop for
<br />buildings. Trees are a distinctive
<br />feature of Downtown Pleasanton and its
<br />adjoining residential neighborhoods.
<br />BUILDING FORM AND MASSING: Should consist
<br />primarily of rectiLlnear shapes similar Ii
<br />composition and scale [o [hat of existing
<br />buildings.
<br />- BDILDINGS SHOULD BE 11J0 STORIES IN
<br />HEIGHT WITH GROUND FLOOR RETAIL USE.
<br />- FRONT FACADES SHOULD BE PRIMARCLY
<br />1W0-DIMENSIONAL EXCEPT FOR OCCAS LONAL
<br />RECESSES OR BUILDING P120JECTIONS. The
<br />building wall, regardless of height,
<br />should continue in one plane vertically
<br />from grade [o the pa rape[ without major
<br />setbacks.
<br />- ESTABLISHED FACADE RHYTFAIS ANp
<br />PROPORTIONS SHOULD RE REPEATED TO
<br />ACHIEVE HAR,NONY WITH EXISTING BUILDINGS,
<br />particularly where building lots are
<br />combined to form large parcels. Facade
<br />composition may rely primarily on either
<br />a horizontal or vertical emphasis,
<br />depending on the wid ch of the lot and
<br />height of the building.
<br />- ROOF FORhIS SHOULD NOT BC DQdI NANT
<br />ELEMENTS. In most cases, [hey should be
<br />concealed behind pa rape[ walls. hLansard
<br />or ocher applted or linplied roof forms
<br />are inappropria [e; however, seyli zed or
<br />decorative parapet shapes or cornices
<br />~maY be used to terminate the btcade
<br />gracefully.
<br />- BUILDING PRO.CECTIONS SHOULD BE LL?fITED
<br />TO APPROPRIATE TYPES DESCRIBED EARLIER.
<br />The use of canvas awnings should he
<br />encouraged. Covered sidewalks are
<br />appropriate only on buildings [ha[ front
<br />on Plain Street.
<br />MATERIALS, FINISHES ANp COLORS: Those
<br />appropriate For renovation of Lbwntowm
<br />NEW CONSTRUCTION SITE PLAN _ NAiN STREET
<br />TYD1[nl site Dtav lot NEW CONETRUCTION Da Mviv Street wilA throe solutloaa:
<br />L CORNER buddW p with cosves evtsq wed outdoor use area al teas.
<br />R. MID~BLOCK buildivq with recessed Isom evtsq avd sees evtsp oft Dastinq asev.
<br />]. MID-BLOCK complex with pedesttlav Dvss~thtougb to tevt and muttlDle shops.
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