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x~-1 rq I :-e i~ PAINT OR GOLD LEAF - Le Leers and window graphics applied to glass; backlit by means of tote coal storefront illumination. - Letters and graphics appl icd to canvas awnings; direct illumination (optional) PLASTIC - Individual letters or symbols; internally-ill,nninate d. - Molded letters or symbols; backlit or direct-i1lunLnat ion. NEON - Suspended tubing without background for window signs and graphics. - As highlighting and illumination for applied letters of symbols. - As principal sign material. VINYL - Ie tiers and window graphics applied [o inside surface of glass; backlit by means of internal storefront or display area 111moLna[ion. WOOD - Smooth finished, sealed oc painted individual letters, symbols, plaques or panels; backlit or direct illumination. Storefront and Building Illumination Adequate s[oref root illumination is essential for successful retailing, particularly when building projections or shading devices are used. Observing these guidelines will help ensure proper illumination. STOREFRONT DISPLAYS SHOULD BE INTERESTING, ARTFULLY DESIGNED, FREQUENTLY C{WNGED AND ADEQUATELY ILLUMINATED EVEN DURING DAYLIGHT HOURS, so as [o attract the interest of passers-by and to enliven the pedestrian streetscape and shopping environment. ENTRIES, PARTICULARLY WIZEN RECESSED, MAY REQUIRE SEPARATE EXTERIOR ILLUMINATION in addition to the backlighting provided by internal storefront illumination. DISPLAY WINDOWS SHADED BY COVERED SIDEWALKS, BALCONIES, OR DEEP AWNINGS, ~OFi0955~ y5'~~}57~ xoow ~ s~cs II II I Yyp A WALL SIGN, WINDOW An exposed TRANBOM `d AFIXED CANVAS AWNING, GRAPHICS avtla MOVABLE CANVAS WINDOW,CANVAS AWNING avtl AWNING SIGN avd WINDOW SIGNS. AWNNG. INDMDUALLY APPLIED Sigv leltezs. Shape and orientation should complement the building and storefront design. WALL SIGNB: Princ Lpally to identify ground floor businesses. -Related to individual storefronts and located above the entry in multi- storefron[ or multi-tenant buildings. - Placed no higher clan the cornice, parapet, soffit or second floor sill line, whSchever is lower. - Small eye-level signs may be placed a[ or near building entrances [o provide building address and/or [o identify upper floor businesses and tennan[s. WINDOW SICNS: Ie tie rs or graphics applied directly [o glazing Eor ground floor and upper level businesses. - Area: 25Y, maximum coverage of total window area, and not [o exceed 25% coverage per window on ground or second floors. Inappropriate Sign 'I~pes and Placement Any sign placed so [hat i[ obscures archl tectural features or de [ails, is inappropriate. In addition, the following Sign types are nro[ recommended: - BANNERS, STREAMERS, PENNANTS OR OTHER WIND-ACTIVATED DEVICES - PROJECTIAG FIN-TYPE SIGNS - FREESTAEIDING BUSINESS SIGNS: pole, ground type, or movable signs if placed in public right-ofvay. - GENERAL ADVERTISING SIGNS - OFF-PREMISE BUILDING IDENTIFICATION - ROOF SIGNS - TEMPORARY SIGNS (other than for markets and retail food businesses) - INLERNAI,LY-ILLUMINATED SIGNS Sign Materials and Illumination The following materials and methods of illuminating signs are recommended: METAL - Individually applied Setters or symbols; backlit or direct illumination. -Smooth, painted bands or panels; direct Slluminaton. - Engraved plaques for upper-level business identification; direct 111umina[ion. Three Storefront Sign Solutions WHILE PROTECTED AND FNEE FROM CLARE, MAY REQUIRE ADDITIONAL INTERNAL ILLUMINATION to ensure [heir visibility on bright days. THE UNDERSIDE OF COVERED WALKWAYS OA BALCONIES AND THE BUILDING WALL, IF L[GHT-REFLECTIVE, CAN PROVIDE ADDITIONAL LIGHT WHILE STILL PROVIDING PROTECTION AND CONTROLLING GLARE, making the sidewalk space more pleasant for shoppers and the storefront and bus mess more inv icing. INDIRECT NIGHTTIME ILLUMINATION OF COVERED WALKWAYS OR BALCONIES MAY eE NEEDED TO SUPPLEMENT STOREFRONT ILLUMINATION as these projections may block light from s [reeClights. Inappropriate Sign Materials - MIRRORED OR EXTREMELY FLASHY, SIII VY OR FLUORESCENT PATERIALS: Me[a1, plastic, film, paper or paint. - PAPER OR OTHER DEGRADABLE MATERIALS OR INDIVIDUAL LETTERS WITH BACKGROUND applied to windows (except for markets and other retail food businesses). - PAINT applied directly m [he building facade. - ROUGH-HEIJN WOOD, CORRUGATED hIETAL OR OTHER hIATERIAIS with a rough or unfinished appearance. Many buildings in Downtown Pleasanton do not occupy [heir entire sites. The resulting outdoor spaces can enhance or decree[ from the image of a business according to Iww they are utilized, Created and maintained. Whether outdoor space is simply "left over" or included by design, or whetlner used strictly for service or [o provide addi tronal pedestrian amenities, adequate illumination and proper maintenance certainly are essential. Pedestrian Passageways and Areas Ikpend ing on their width and the use of adjoining buildings, passageways, courtyards and other outdoor spaces offer additional opportunities for pedestrian amenities such as landscaping, store entries, display windows and outdoor sitting or dining areas. To enhance outdoor spaces for pedestrian use, these guidelines should 6e observed: