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- ILLUMliNATION AT NIGH'C should 6e
<br />sufficient for visibility and safety,
<br />but not coo brighe For pedestrians.
<br />Fixtures low in height which direct
<br />light downward will prevent harsh light
<br />or uncomfortable glare. Poles designed
<br />for use in parking toes or along streets
<br />- are no[ suieable for intimately-scaled
<br />pedestrian spaces.
<br />- INTERIOR DAYTIPB ILLUMINATION should be
<br />provided Eor window displays along
<br />passageways.
<br />- SIGNING FOR ALUOINING RETAIL BUSINESSES,
<br />if properly scaled for [he space and
<br />oriented [o pedestrians, is appropriate.
<br />Small projecting signs are particularly
<br />effective in long, narrow passageways.
<br />- Existing or newly painted wall signs are
<br />also appropriate.
<br />- COVERED WALKWAYS ARE INAPPROPRIATE
<br />- EXCEPT CWIN S'CREET BUILDINGS, and
<br />therefore should no[ exist on side or
<br />rear passageways. Display windows or
<br />building entries may be accented by
<br />individual awnings which are coo rd ina[ed
<br />with store fro n[ awnings.
<br />- LANDSCAPING SHOULD COMPLEMENT, NOT
<br />COMPETE WITH, THE BUILDING. Plan[
<br />materials should be appropriate ly
<br />scaled, colorful and wel hmain [a ine d.
<br />'•F~ Mature trees are a distinctive feature
<br />of Ibwneown Pleasanton; these should be
<br />main[a toed and supplemented with new
<br />trees, particularly behind buildings, to
<br />enhance the backdrop of greenery which
<br />- frames the buildixVvs.
<br />- PEDESTRIAN AREAS REQUIRE REGULAR
<br />MAINTENANCE OF ALL SURFACES, FURNISHINGS
<br />AND [ANDSCAPING. Attractive and neat
<br />[rash receptacles should be provided for
<br />pedestrian use. Trash storage areas for
<br />building tenants should be covered,
<br />completely enclosed and screened from
<br />public view.
<br />CLEARLY
<br />MAREED
<br />REA0.-ENTRANEE
<br />ERCIOSED
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<br />O7REET ~~ OJ(prpR i
<br />UyE AREA
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<br />Service Areas
<br />' These areas will vary in wid tit and size
<br />according [o the demands for service,
<br />particularly trash collection and loading,
<br />as ge ne ra [ed by a given business. Whe Chet
<br />[he service area is a rmrrow passageway
<br />between buildings, with no pedestrian
<br />access, or beside a heavily-[ravelled
<br />pedestrian way, certain guidelines
<br />regarding maintenance and screening apply.
<br />- TRASH RECEPTACLES SHOULD BE COVERED,
<br />COMPLETELY ENCLOSED AND SCREENED FROM
<br />VIEIJ.
<br />- TkRi AREA SHOULD BE WELL hIAIfITAINED,
<br />[rash enclosures and Loading docks kept
<br />in good repair, and [he area kept clean
<br />and free from "flyaway" [rash.
<br />- ILLUM LVATI ON AT NIGHT Ls provided [o
<br />avoid dark, narrow passageways which
<br />pedestrians may mistakenly enter.
<br />- • • ~
<br />hla in Street and its cross s[ree [s form a
<br />cohesive Wwn[own commercial environment
<br />where buildings line the street [o form a
<br />nearly continuous wail along the sidewalk.
<br />This continuity forms a vital linkage of
<br />retail frontage essential For [he success
<br />of a pedestrian-oriented commercial
<br />dfstric[. Bul ldings of several different
<br />eras, architectural syles and materials
<br />provide a sense of continuity and
<br />vitality, as well as visual interest. New
<br />cons [ruction, while clearly of a different
<br />e ca, should respect certain qualities of
<br />the Downmwn commercial environment in
<br />terms of siting, massing, use of materials
<br />and landscaping. Use o£ architectural
<br />forms and elements evocative of Ibwntown
<br />PLeasanton's principal architectural
<br />styles also is welcomed and even
<br />encouraged. (Imitation of the past,
<br />NEW CONSTRUCTION ErfE PLAN-MAIN STREET
<br />lpplcal site plan Ior NEW CONBTIIUCTION ov Maly sneer wilb three solutlovs:
<br />l CORNER builtllva with comer evtry and outtloo+use area at rear.
<br />]. MID-BLOCK buptllvq with recessed Uovt eatq and rear evtry otl Do+Ylna area.
<br />]. MID-BLOCK comDlaz wllb peCesWav Oass-0rou9b to rent antl multiple shops.
<br />however, definitely is out of place, and
<br />would be a disservice to Wwn[otm's
<br />future.)
<br />SITING: New construction should main[aL
<br />the existing building line (a[ [he
<br />property line) to define and reinforce tt
<br />sidewalk and street areas Eor pedestrian'
<br />and to orient motorists by emphasizing
<br />corners and intersections.
<br />- BUILDINGS SHOULD MEET THE SIDEWALK; on]
<br />[he entry should be recessed. S[ may 1
<br />appropriate Co allow civic buildings [c
<br />utilize a landscaped setback.
<br />- PARKING SHOULD BE ACCOhP10DATED LV SNARE
<br />FACILITIES (AT THE REAR) SO THAT PARKIE
<br />LOTS AND ACCESS DRIVES ARE NOT REQUIRED
<br />ON MAIN STREET. Parking and driveways
<br />located directly on Main Street create
<br />gaps in rr_tail frontage, disrupt, and
<br />are dangerous to pedestrian movement.
<br />- CORNER BUILDINGS SHOULD BE ORIENTED
<br />TOWARDS MAIN STREET, with [he principal
<br />entry opening onto i[ or located at [he
<br />corner.
<br />- EXISTING TREES, WHERE SIGNIFICAfT,
<br />SHOULD BE RETAINED and incorporated as
<br />major features, particularly in rear
<br />areas where rimy can provide pede sCrian
<br />amenity and serve as a backdrop for
<br />buildings. Trees are a distinctive
<br />feature of Downtown Pleasanton and its
<br />adjoining residential neighborhoods.
<br />BUILDING FORM AND MASSING: Should consist
<br />primarily of rectilinear shapes similar i~,
<br />composition and scale to the[ of existing
<br />buildings.
<br />- BUILDINGS SHOULD BE 11J0 STORIES IN
<br />HEIGHT WITH GROUND FLOOR RETAIL USE.
<br />- FRONT FACADES SHOULD BE PRIPfARILY
<br />TWO-DIMENSIONAL EXCEPT FOR OCCA.S IONAL,
<br />RECESSES OR BUILDING PROJECCIONS. The
<br />building wall, regardless of height,
<br />should continue in one plane vertically
<br />from grade [o the parapet without major
<br />setbacks.
<br />- ESTABLISHED FACADE RHYT'fM5 AND
<br />PROPORTIONS SHOULD eE REPGTED TO
<br />ACHIEVE HARMONY WITH EXISTING BUILD NGS,
<br />particularly where building lots are
<br />combined to form large parcels. Facade
<br />composition may rely primarily on either
<br />a horizontal or vertical emphasis,
<br />depending on the width of [he lot and
<br />height of [he building.
<br />- ROOF FORh6 SlIOULD NOT BE DOMINANT
<br />ELEMENTS. Ln most cases, they should be
<br />concealed behind parapet walls. ?imsard
<br />or other applied or Implied roof forms
<br />are inappropriate; however, stylized or
<br />decorative parapet shapes or co vii ces
<br />nay R used [o terminate the facade
<br />gracefully.
<br />BUILDING PROJECTIONS SHOULD BE LC^(ITED
<br />TO APPROPRIATE TYPES DESCRIBED EARLIER.
<br />The use of canvas awnings should R
<br />encouraged. Covered sidewalks are
<br />appropria [e only on build togs [ha[ front
<br />on Main S[ree[.
<br />MATERIALS, FINISHES AND COLORS: Those
<br />appropriate for renovation of Ibwntown
<br />V PARKING AREA?
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