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..''ti .:~ .__ - Shape and orientation should complement [he building and storefront design. WALL SIGNS: Principally to identify ground floor businesses. - Related to Lnd ividual storefronts and located above the every in mulei- storefron[ or mul ii-tenant buildings. - Placed no higher Chan [he cornice, parapet, soffit or second floor sill line, whichever is lower. - Small eye-level signs may be placed a[ or near buLlding enerances co provide building address and/or to Identify upper floor businesses and [ennan[s. WINDOW SIGNS: Te ttera or graphics applied directly to glazing for ground floor and uppec level businesses. - Area: 25% maximum coverage of total window area, and not to exceed 25% coverage per window on ground or second floors. Inappropriate Sign Types and Placement Any sign placed so chore it obscures architectural features or details, is inappropriate. In addition, The following sign types are not recommended: - BANNERS, STREAMERS, PENNANTS OA OTHER WIND-ACFIVATEO DEVICES - PROTECTIOG FIN-TYPE SIGNS -FREESTANDING BUSINESS SIGNS: pole, ground type, or movable signs if placed in public right-of-way. - GENERAL ADVERTISING SIGNS - OFF-PREMISE BUILDING IDENTIFICATION - ROOF SIGNB - TEMPORARY SIGNS (other than for markets and re [ail food businesses) - INFERNALLY-ILLUMINATED SIGNS Sign Materials and Illumination '111e fallowing materials and methods of illlnufnating signs are recomuended: METAL - IndivSdually applied letters or symbols; backlit or direct i111nvina[ion. -Smooth, painted bands or panels; di recC illuvinaton. - Engraved plaques for upper-level business identificaelon; direct illumination. Three Storefront Sign Solutions PAINT OR GOLD LEAF - le tters and window graphics applied to glass; backlit by means of internal SLO refronC 111Umilla tiOn. - Ie tters and graphics applied to canvas awnings; direct i111onination (optional). PLABTIC - Individual letters or symbols; internally-i Ll~nuinated. - Molded letters or symbols; backlit or direct illumination. NEON - Suspended tubing without background for window signs and graphics. - As highlighting and illumination for applied letters or symbols. - As principal sign sate rial. VINYL - Le [[e rs and window graphics applied Co inside surface of glass; backlit by means of Internal storefront or display area illlnnination. WOOD - Smooth finished, sealed or painted individual letters, symbols, plaques or panels; backlit or direct illumination. Storefront and Building Illumination Adequate storefront illumination is essential for successful retailing, particularly w'nen building projections or shading devices are used. Observing these guidelines will help ensure proper illumination. STOREFRONT DISPLAYB SHOULD BE INTERESTING, ARTFULLY DESIGNED, FREQUENTLY CHANGED AND ADEQUATELY ILLUMINATED EVEN DURING DAYLIGHT HOURS, so as to attract the interest of passers-by and to enliven the pedestrian scree tscape and shopping environment. ENTRIES, PARTICULARLY kRftN RECESSED, NAY REQUIRE SEPARATE E%TERIOR ILLUMINATION in addition to the backlighting provided 6y Lnte rnal storefront illumination. DISPLAY WINDOWS SfIADED BY COVERED SIDEWALKS, BALCONIES, OR DEEP AWNINGS, .aQgN6~j 95a~}67~ WI{ILE PROTECTED AND FREE kROM CLARE, "IAY REQUIRE ADDITIONAL LNTERIIAL ILLIAtINATIOY to ensure their visibility on bright days. THE UNDERSIDE OF' COVERED WALKWAYS OR BALCONIES AND TIfE BUILDING WALL, IF LIGIiT-REFLECTIVE, CAN PROVIDF. ADD LTIONAL LIGHT WHILE STILL PROVIDING PROTECTION AND CONTROLLING GLARE, making the sidewalk space more pleasant for shoppers and ehe storefront and business more inviting. INDIRECT MGHTTLME ILLUMINATION OF CO\ERED WALKWAYS OR BALCONIES MAY BE NEEDED TO SDPPLEMEM STOREFRONT ILLUMINATION as these projections may block light from scree tlighes. Inappropriate Sign Materials - MIRRORED OR EXTREMELY FLASHY, SHINY OR FLUORESCENT MATERIALS: Me [al, plastic, film, paper or paint. - PAPER OR OTHER DEGRADABLE MATERIAIS OR INDIVIDUAL LETTERS WLTH BACKGROUND applied [o windows (except for markets and other re tall food businesses). - PAINT applied directly to the building facade. - ROUGH-HEWN WOOD, CORRUGATED MEFAL OR OTHER MATERIALS with a rough or unfinished appearance. 7ntdoorSnc Many buildings Sn Oown[own Pleasanton do no[ occupy their entire sites. The resulting outdoor spaces can enhance or detract from [he image of a business according to how they are utilized, treated and maintained. Whether outdoor space is simply "left over" or included by design, or whe [her used strictly for service or [o provide additional pedestrian amenities, adequate it Lamination and proper maintenance certainly are essential. Pedestrian Passageways and :a m ~a LN M WIN~]W yI6N {`1D GWIIHIG A WALT. SIGN, WINDOW Mexyosatl rRANSON A FDCED CANVAS AWNING, GRAPHICS ands p(OVABLE CANVAS WINDOW,CANVAS AWNING and AWNING SIGN and WINDOW SIGNS. AWNING. INDMDUALLY APPllED npv lene~s. ,..e Areas Depending on [heir width and the use of adjoining buildings, passageways, courtyards and other outdoor spaces offer additional opportunities for pedestrian amenities such as landscaping, sto rc entries, display windows and ou[donr sitting or dining areas. To enhance outdoor spaces for pedestrian use, [he se guidelines should be observed: