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<br />brown or black. Several materials may be
<br />appropriate:
<br />- BRONZE ANODIZED AIUMINUFI as a
<br />replacement material; integral color.
<br />- STEEL SASH where appropriate io the
<br />architectural style; painted.
<br />- WOOD FRAMING AND P10LDING; painted or
<br />staired.
<br />GLAZING: Glazing should be transparent,
<br />no[ mirrored or tinted.
<br />- TRANSLUCENT GLASS is appropriate only
<br />for [ransom area.
<br />- TRANSPARENT CLASS should h used for
<br />display window areas, doors, and for
<br />upper floor openings.
<br />- WINIgW COVERINGS, such as blinds,
<br />drapes, and curtains should not
<br />completely obscure [he interior from
<br />pedestrians' view.
<br />TYPICAL l/AIN STREET BNLDING FACADE
<br />Each DuD61np facade Is composetl of mavy tllllezent
<br />ELEMENTS.
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<br />WINDOW BASE: Where continuous with [he
<br />facade, the window base should not be
<br />altered and existing openings should not
<br />he enlarged. Where base is noC continuous
<br />with the facade, base materials and colors
<br />may correspond [o those of integral facade
<br />details. The base should h predominantly
<br />deep and rich in color, as with other
<br />accents.
<br />- BRICK if used on a building with a brick
<br />facade i[ should h compatible with the
<br />facade brick in color and scale; natural
<br />finish.
<br />- METAL PANELS, decorative or plain, not
<br />shiny or reflective; integral color, or
<br />painted.
<br />- STONE PANELS such as polished marble,
<br />but not fie ldsCOne; natural finish.
<br />Inappropriate Materials
<br />For [he Wwntocm district, materials which
<br />are rustic or rough-hewn in appearance,
<br />flimsy, improperly applied, intended for
<br />residential or industrial application or
<br />used [o create a design theme inconsistent
<br />with the established character of
<br />Pleasanton are all inappropriate for use
<br />on cononercial facades or srorefronts.
<br />- hL1TERLAI3 NOT CONS ISIENT WITH TFB'. DESIGN
<br />OF STOREFRONT BUILDINGS, such as
<br />"an[iq ued" brick, lava rock, permastone
<br />or others.
<br />- RUSTIC OR RUUGII-HEWN PATERIALS such as
<br />rough-sawn wood siding, "log" siding,
<br />diagonally applied siding, fieldstone,
<br />shakes or shingles exce p[ whe r?
<br />app ropriaee for detailing on historic
<br />wood structures.
<br />- RESLUENTIAL MATERIALS including
<br />small-scale ti ies (less than 3" square),
<br />intended for kitchen or bath.
<br />- UTILITARIAN OR INDUSTRIAL. MATERIALS such
<br />as corrugated siding, shiny metal
<br />sheets, plastic, fiberglass or plywood
<br />panels.
<br />Building projections may take several
<br />different forevs: [hey may be s[ruc[urally
<br />integral or applied [o [he facade;
<br />font Clonal or strictly ornamental; and may
<br />be se[ back from the sidewalk or cover it.
<br />Small ornamental projections such as
<br />cornices, window heads and so on which
<br />serve as architectural accents to provide
<br />detail and depth co the facade are
<br />addressed by earlier guidelines for
<br />BUILDING FACADES. This section addresses
<br />only those elements such as awnings,
<br />covered sidewalks, porches and bay windows
<br />which project a significant distance from
<br />the building wall.
<br />Certain types of projections can enhance
<br />the character and pedestrian amenity of
<br />ehe Downtown district while also providing
<br />protection for storefronts and
<br />pedestrians. Others will detract from it,
<br />serving no purpose other than to call
<br />attention to the building. For this
<br />reason, only Chose projections which
<br />respect the architectural integrity of
<br />existing buildings and [he pedestrian
<br />orientation of scree[ and sidewalk areas
<br />are re comnended.
<br />Four Different Storefront Projections
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<br />A FIXED CANVAS
<br />AWNING avtl a WALL SIGN A¢ ADNSTABLE
<br />o1 INDMDUALLY APPWED CAN VAS AWNING avd
<br />LETTERS. WOOD WALL SIGN.
<br />In soma cases, inappropria [e pro jec[inns
<br />which oh sc are or detract from the design
<br />of the Eacade or sc rvu no use Eul pu rposc
<br />have hen added Co uxts[ing Downtown
<br />buildings. These should be removed as
<br />par[ of any major building renovation.
<br />New projections should 6e added to
<br />existing buildings only when their design
<br />is consls ten[ with the guidelines which
<br />follow.
<br />Applied or Non-Integral
<br />Projections
<br />Included in [his category are projections
<br />such as awnings, which are attached
<br />directly to the bui Lding facade without
<br />vertical supports or struc[u rat
<br />integration wi [h the building.
<br />APPROPRIATE TYPES: The projection should
<br />lx light in weight and appearance and
<br />should not overwhelm the facade. dpptied
<br />projec[i ons are mmpa[ible wi tli a variety
<br />of building types and architectural style:
<br />as long as these guidelines are followed:
<br />- PROJECTION IS EASILY CHANGED OR REPLACEI
<br />when the storefront or building
<br />occupancy changes.
<br />- PROJECTION IS ATTACHED 'ro THE STOREFRON
<br />W LTHOUT OBSCURING EXISTING ARCHITECCLRA
<br />DETAILS, such as cornices or moldings.
<br />- APPROPRIATE TYPES AND MATERL All .ARE
<br />USED. In general, adjustable or fixed
<br />canvas awnings are the most appro pri ace
<br />for Downtown hui ldings, no[ continuous
<br />horizontal metal projections or awnings
<br />INAPPROPRIATE TYPES: Projections which
<br />appear heavy or bulky or which dominate
<br />the facade are inappro pria[e for 7bwn rown
<br />buildings. These elements se nee more eo
<br />attract attention than m add architec-
<br />tural interest or [o provide pro [ec[ion
<br />for storefronts or pedestrians. WR~n
<br />attached co an existing building their
<br />bulky size frequently covers up archltec-
<br />[ural elements and details which contri-
<br />bute to the building's civi roc to r. iJithin
<br />this category are [he following types of
<br />projections and/or materials.
<br />- Appliod or imp Lied "his[oria" roofs sac
<br />as large, false mansards or other nea rl,
<br />vertical roof Forns actrshed m the
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<br />A SELF- SUPPORTING covautl
<br />SUPPORTING covered walkwaT root lDalu
<br />walkway root Thal rests SUSPENDED LOm the
<br />o¢POSTS. facade.
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