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(e .g., commercial, residential and civic
<br />areas); circulation patterns; and natural
<br />features. The Steering Conmi ttee for [his
<br />project devoted parts of three working
<br />sessions to arrive at delineation of
<br />boundaries for [he Downtown Revitalization
<br />District.
<br />Once established, the boundaries of this
<br />district became an Ln[egral element In
<br />fashioning a Downtown Werlay Di strict
<br />ordinance. This ordinance is the chief
<br />means by which various site developven[
<br />and design provisions affecting downtown's
<br />future can be imp lemen[ed and enforced.
<br />This type of ordinance is an indispensable
<br />cool used by many California communities
<br />in establishing and maintaining successful
<br />downtown revitalization programs.
<br />The Downtown Overlay Dis[r ict ordinance
<br />was crafted [o recognize [he distinctive
<br />conditions, resources and opportunities
<br />existing in Ibwn[own Pleasanton. IC also
<br />reflects consideration of other related
<br />articles of Pleasan[on's municipal code.
<br />Provisions of [he Downtown Overlay
<br />District ordinance are designed to
<br />facilitate decision-making and review of
<br />proposed improvements, [o the benefit of
<br />property owners and merchants throughout
<br />the district.
<br />® DOWNTOWN
<br />PLEASANTON
<br />DESIGN
<br />GUIDELINES
<br />The following guidelines are intended
<br />primarily for renovation of but Ldings of
<br />the Main Street storefront type. These
<br />hui ld togs typically were built out [o the
<br />sidewalk across [he full width of the lo[
<br />to form a more or less continuous wall
<br />along [he scree[- There are, of course,
<br />exceptions in the ibwn[own district-,
<br />frees landing buildings such as residences,
<br />civic structures, rewer commercial
<br />buildings, and occasionally an older
<br />coneme rc ial building which was set back
<br />from the sidewalk. Many of these
<br />buildings, particularly [hose identified
<br />in the windshield inven[o ry as significant
<br />architectural resources, should retain
<br />[heir distinctive character, including [he
<br />setback. kbwever, where a building Ss set
<br />back from [he sidewalk and its facade is
<br />not significant, it may be appropriate as
<br />par[ of any major renovation work to
<br />extend [he facade to meet [he sidewalk.
<br />The new facade and storefront should be
<br />designed according to guidelines For New
<br />Construction found elsewhere in this
<br />manual.
<br />Building Facades
<br />Materials should he those suitable for use
<br />on Downtown commercial buildings, i.e .,
<br />[hose not intended for residential,
<br />industrial or other applications. Where
<br />original or historic materials are no
<br />Longer readily available, appropriate
<br />replacements should be used. plate vials,
<br />architectural de [ails and accents should
<br />be consistent with [he building's
<br />architectural style.
<br />BASE OR BODY: One predominant material
<br />and color should be used for the entire
<br />facade. 47he re pain[ is used, off~+hice or
<br />light pastel colors are strongly
<br />preferred.
<br />-BRICK wich na [oral Einish; not painted
<br />or "antiq ued".
<br />-STUCCO with textured finish; painted.
<br />- W00D SIDING, hoer zonal joining and
<br />smooth-finished, painted or treated; not
<br />rough-sawn.
<br />DETAfIS A~ ACCENTS: These may be
<br />integral to the facade or applied as
<br />projections, according to [he archicec[ual
<br />sty Le. Colors, whether painted or
<br />integral, should be deep and rich, and
<br />complementary to [he facade base color.
<br />- CAST PLASTER OR CONCRETE for cornice
<br />brackets, medallions, etc.; painted one
<br />or two accent colors.
<br />- CONTRASTING BRICK along [he parapet line
<br />may project slightly, but should be
<br />integral to the facade; integral color.
<br />- DECORATIVE TILE accents set in brick or
<br />stucco; integral color.
<br />- BRICK corbelled to form a cornice, or
<br />window heads, etc., in a natural finish
<br />or, where appropriate, plas[e red and
<br />painted.
<br />- MISSION TILE (UNGLAZED) on a framework
<br />of heavy timbers which have a finished
<br />quality and are stained or painted.
<br />-SHEET METAL (FORMED) OR FIBERGLASS
<br />especially as a replacement material for
<br />historic cornice eleme n[s; painted.
<br />- WOOD for moldings and brackets of
<br />cornice or [rim elements; painted.
<br />Storefront Areas
<br />Where original storefronts have been
<br />altered by setting them back from [he
<br />sidewalk, they should be returned to [heir
<br />original configuration, with only [he
<br />entry recessed. Ex is ling storefronts
<br />should not be remodeled io create arcades
<br />or additional sidewalk display space. For
<br />any storefront alteration, materials with
<br />a finished quality and a warm appearance
<br />and color are appropriate for frame, base
<br />and trim elements, whereas rustic,
<br />rough-hewn, slick or shiny materials and
<br />finishes are not.
<br />FAAhtES AND TRIM: Window frames or [rim
<br />should he contained within the storefront
<br />opening, not applied ro the building
<br />facade; mullions should be integral to
<br />framing, no[ applied to glass. Colors
<br />should be deep and rich, matching other
<br />accent colors, or a reu[ral shade such as
<br />L1 U 1-'-J
<br />~<<..J L_"-J
<br />sT0¢EFRONT ENTRY FLANS
<br />Foot enlR desf9ns wltD RECESSED DOORWAYS
<br />aptl atllacent disDlnY wmtlows.
<br />
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