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required to communicate with passengers in automobiles and these regulations are designed to encourage pedestrian uses and discourage vehicular uses in the District. These regulations are necessary because at the present time many store fronts in downtown Pleasanton are cluttered with signs that fail to relate to the architectural character and design of the buildings and no coordinated schemes are apparent which would integrate design plans, colors schemes, and signing among adjoining property owners. (i) The loss of any single structure of primary or secondary significance in the District by whatever cause may make the achievement of the purposes of the District more difficult. Neglect of structures within the District, whether or not intentional, can result in the incremental elimination of all reasonable use of such structures for lawful purposes within the District. Such incremental deterioration by neglect increases the likelihood that such structures will have to be demolished to make reasonable use of the property. Inappropriate or unnecessary demolition of any structure is likely to have a significant environmental effect on the built context which creates the unique architectural character of the District. Regulations are necessary to prevent the need to demolish a structure which would arise whenever the condition of any structure which has deteriorated through neglect prevented substantially all reasonable use of the property, and to prevent the impairment of the benefits of the District to other structures. (j) Creation of this District and adoption of these regulations is necessary and convenient to implement goals of the General Plan and to: (1) Retain those qualities that have attracted people to settle in Pleasanton; (2) Create the highest order of visual continuity and functional compatibility between the various physical components of the Pleasanton community; (3) Maintain and enhance the character and beauty of Pleasanton; (4) Afford visual and psychological relief from the monotony of modern urban development; and (5) Preserve and enhance scenic, historic, and cultural resources which, because of their age, appearance, or place in the history of the area, are irreplaceable and of extraordinary value to present and future residents of Pleasanton. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PLEASANTON HEREBY ORDAINS AS FOLLOWS: - 3 -