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ISSUES <br /> <br />The major issues addressed to date are described below with the <br />PCAC position following. <br /> <br /> 1. Should private development be mandated or encouraged to <br /> provide public art? <br /> <br /> Privately-owned commercial/industrial sites open to public <br /> view are encouraged to incorporate art in new projects, but <br /> they are not mandated to provide nor assessed a fee for <br /> public art. <br /> <br /> [Other cities require public art on private premises <br /> or payment of a fee; art valuation/fee is based on building <br /> size/cost, usually about 1-2% of construction cost. <br /> Pleasanton has had private outdoor art erected in Hacienda <br /> and Koll Business Parks with little encouragement. Many <br /> lobbies, malls, and other semi-public places contain art.] <br /> <br /> 2. Should public development be mandated to provide public art? <br /> <br /> The PCAC recommends public art equal to 1% of the estimated <br /> cost of any new public building be incorporated into all new <br /> buildings. <br /> <br /> [Most public art programs mandate public art at new public <br /> facilities. Public art at such places is historically <br /> common and often serves as a source of civic <br /> pride/identity.] <br /> <br /> 3. Should the City fund public art above that at new buildings? <br /> <br /> The PCAC recommends a policy be established to fund from <br /> City revenues one "major artwork" per year, about $25,000 in <br /> 1989. <br /> <br /> [Opportunities exist for enhancing the Pleasanton image and <br /> expressing its artistic/cultural values at numerous <br /> locations outside City buildings, most notably at vehicular <br /> entrances to the City and at City parks. City funding of <br /> art at such locales is necessary if this expression is <br /> desired. Note: landscaping currently provides much of the <br /> Pleasanton identity at such locations--in some locations <br /> quite well, in others not so well. Art at existing public <br /> facilities, both indoor (lobbies, courtyards) and outdoors, <br /> is scarce; a separate allocation is necessary to "retrofit" <br /> existing building sites should it be desired.] <br /> <br />IR:89:87 -2- <br /> <br /> <br />