21 - Laserfiche WebLink

..f '.i ~«-~~,~~T~-;~,. I N T R O D U C T I O N City Manager's Budget Message plan is underwritten with Measure BBicycle/Pedestrian countywide discretionary funds provided through the Alameda County Transportation Improvement Authority (ACTIA). Preserve the Character of Happy Valley The Callippe Preserve Golf Course continues to outperform the City's initial expectations; revenues generated by golf rounds, food and beverage sales, and cart rentals have exceeded projections. The resulting additional income has been used to fund a larger than anticipated share of the annual golf bond payment and to fund replacement reserves. The golf course continues to receive acclaim from regional and national golf publications citing the quality of the course and its reasonable rates. Additionally, traffic circulation in the vicinity of the golf course remains a top concern for the City. The City Council recently adopted a recommendation of the Blue Ribbon Committee to alter the planned alignment of the road leading to the golf course. In the coming two years, the City will define funding options for this new alignment, which may include a combination of cash reserves, debt financing and private developer financing. Foster Economic Prosperity Economic viability and vitality are essential to the community's success. As such, the City recently adopted an Economic Development Strategic Plan to guide the City in creating and maintaining an environment that ensures economic sustainability. The City has a number of specific initiatives that further the goal of fostering economic development: • Business Development. This includes continued outreach to existing businesses and potential new businesses through events and programs coordinated in conjunction with the Pleasanton Chamber of Commerce, the Tri-Valley Convention & Visitors Bureau, and the Pleasanton Downtown Association, as well as industry specific sponsorships to advance Pleasanton's profile. • Marketing/Advertising. This includes promotion of Pleasanton businesses through a marketing campaign designed to encourage residents to shop locally while also drawing new commerce to the city. Additional marketing efforts to promote the Tri-Valley region as a center of entrepreneurship will be a component of the City's involvement with the Tri-Valley Business Council and the East Bay Economic Development Alliance. • Project Implementation. Several high profile projects are in negotiations which should lead to agreements for their implementation. These include: 1) purchase of the Alameda County Transportation Corridor for additional Downtown and Firehouse Theater parking; 2) annexation and development of the Staples Ranch property; and 3) expansion of the Stoneridge Shopping Center. St_re_ngthen Youth Programs, Services and Activities Creating a safe and nurturing environment for youth is a hallmark characteristic of our community. We do this through a variety of partnerships with the community and the school district. xx