RES 99125 - Laserfiche WebLink

Sunset Magazine article and also in calendar item; Developed slogan: Downtown Pleasanton...Fall in Love; Developed strategies to market to residents, visitors, and business park employees. ECONOMIC RESTRUCTURING: The committee includes three board members and approximately ten volunteers. The subcommittees are Business Research (customer survey, business survey, new business information packet), Business Retention (marketing seminar, visual merchandising seminar, and Internet seminar) and Business Recruitment (works to attract businesses which will contribute to the local character of downtown Pleasanton). DESIGN: The committee includes three board members and approximately seven volunteers. The three subcommittees are Design Guideline and Planning; Historic Preservation and Education (downtown historic walking tour brochure will be done shortly), and; Beautification. BUDGET DISCUSSION Assessment revenues are budgeted based on the amount collected in the previous year. Event revenues include the City contribution to the Sunday Concerts in the Park series. Revenues from the Antique Fairs and Heritage Days have been kept at 1999 levels. Fundraising will include the sale of promotional items (T-shirts, glasses, and pins). The goal is to maximize revenue opportunities from the events sponsored by the PDA. Revenues and expenses for Cruise Night and First Wednesdays are based on actual amounts as these events have already taken place. Cruise Night operated at a loss for this first time event. The budget includes a part-time office assistant budgeted for an average of 30 hours per week. The Executive Director base salary in 2000 is maintained at $36,000. However, the Director's contract, approved by the Board, includes a 20% commission on new event sponsorship revenue generated through the effort of the Director. Insurance includes general liability, liquor liability, a special policy for Cruise Night, and Board of Director's liability. SR:99:301