RES 99125 - Laserfiche WebLink

PLEASANTON DOWNTOWN ASSOCIATION REPORT AND 2000 BUDGET The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization of the downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. The district was created in 1984 by the Pleasanton City Council under the provisions of the California Business Improvement District Area Law. The PDA advisory board is not recommending any changes in the district's assessment formula, or the boundaries of the district for fiscal year 2000. Several businesses, however, between the Arroyo Del Valle and the Union Pacific tracks, have approached the PDA for inclusion in the district. The issue will be discussed by the Board and with the City in the upcoming year for inclusion later this fiscal year. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with Main Street addresses located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses do not pay an assessment to the PDA. The district includes approximately 490 members. Those members elect, and are represented by, a 12-member Board of Directors. In accordance with the City/PDA agreement, the PDA has created an organizational structure, which is modeled on the guidelines recommended by the National and State Main Street Program. The four areas of focus are: ORGANIZATION: The committee is made up of four officers of the Board of Directors. Organization focuses more closely on the day-to-day operations of the PDA, including financial oversight, personnel issues, budgets and insurance. The committee has completed the first substantial review of the PDA bylaws. They are now focused on developing a Board Member Training Manual and revising the Policy Manual. PROMOTIONS/MARKETING: The committee includes two board members and approximately 12 volunteers. The committee continues to create and implement exciting ways to promote downtown to our region, and to devise events which have generated large community support. There are two subcommittees: marketing and special events. MARKETING: Accomplishments - PDA Business Directory (twice a year, 24,000 copies, no cost to members); Web page (averages 800 hits per day); P-Town Radio 93.9 FM (received national recognition in National Main Street Newsletter - circulation to 1,300 city members); SR:99:301