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A Regional Economic Strategy for Promoting <br />Innovation-Driven Entrepreneurship in the Tri-Valley Region <br />EXECUTIVE SUMMARY <br />Innovation and Entrepreneurship must be the core regional economic strategy of the Tri- <br />Valley for three fundamental reasons: <br />• An unmistakable trend toward entrepreneurship and innovation in the region <br />• A clear message from companies about what they need to succeed in the Tri-Valley <br />• Growing competition from other regions in the Bay Area, California, and nationally <br />The Tri-Valley's Regional Economic Strategy should have the following major thrusts: <br />• An innovation network <br />• A regional branding/marketing campaign <br />• Anew urgency to meet the region's quality of life, transportation, and housing challenges <br />I . An Unmistakable Trend-and Opportunity <br />2. A Clear Message-and Need <br />3. Growing Competition-and Urgency <br />