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Pleasanton should utilize its unique assets to solidify its position in the Tri-Valley <br />regional economy. <br />Because of economic and cultural assets such as Hacienda Business Park, Stoneridge <br />Shopping Center, the Alameda County Fairgrounds, Downtown Pleasanton, and <br />Livermore Valley wineries, Pleasanton is the economic and cultural heart of the Tri-Valley. <br />Pleasanton functions as the "downtown" of the region with its most developed and diverse <br />employment, retail and cultural facilities. As Pleasanton and the Tri-Valley mature and <br />reach buildout of traditional suburban development, urban problems such as housing <br />affordability and traffic congestion become more prominent. To face these mounting <br />challenges, Pleasanton must build on its unique assets and maintain a willingness to take <br />leadership in addressing regional challenges. <br />Pleasanton should pos/tlon itself to integrate new types of retail into its shopping <br />environment. <br />Pleasanton is currently an important regional center for shopping, anchored by Stoneridge <br />Shopping Center and downtown. As surrounding cities upgrade their retail offerings, <br />Pleasanton will face an increasingly competitive environment, affecting both resident <br />services and General Fund tax dollar capture. The City should work with retail property <br />owners and merchants to integrate new retail designs and merchandising strategies into <br />property improvements. <br />13 <br />