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household) representing between 0.2 percent and 1.9 percent of a broad sample of 2004 and 2005 Pleasanton sales. "Workforce" households typically earning 150 percent to 200 percent of median income (representing household incomes ranging from $98,825 for atwo-person 150 AMI household to $164,400 for affour-person 200 AMI household) can afford to purchase a house for up to $365,880 to $609,893 representing between 5.7 percent and 26.1 percent of a broad sample of 2004 and 2005 Pleasanton sales. According to CTPP data in 2000, employees in Pleasanton had a median household income of just under $90,000 and therefore could afford less than 5 percent of Pleasanton housing. • The rental market in Pleasanton is somewhat more affordable, with most moderate- income households (80 percent of Area Median Income) able to afford the average 2005 Pleasanton rent of $1,333. Pleasanton has numerous unique cultural and visitor assets which can support a strong tourism /arts sector. ^ Average Daily Rates (ADR) peaked in 2001 at $110 per room night, but then dropped between 2001 and 2004 by 37 percent. Occupancy rates declined rapidly between 2001 and 2002 (the year of econom is decline), from 72 percent to 60 percent, and held relatively steady at this lower level until 2005. ^ Both Average Daily Rate (ADR) and occupancy rates have recovered in 2005 to an ADR of $85 and an average occupancy of 67 percent. Until recently, the major source of lodging demand in Pleasanton has been business travelers, including participants in corporate training occurring in Hacienda. Although weekend and wedding business has increased over the past five Pleasanton Hotel Average Daily Rate aad Occupaucy Treads s~zo sioo sso °~ sso sw szo so eox mx soft sox a eox d fox :oft iox .~ years, the overall economic ~~ _~ __ ?~~ =~o= zwz :ow :oof ~~W^zY fADR~ downturn and the acquisition of - PeopleSoft has greatly reduced this key corporate business hotel segment.