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Pleasanton has a stable and diverse economy, with strong job growth and an increasing entrepreneurial sector. ^ Pleasanton's economy has a broad distribution of jobs among high wage professional sectors including professional, scientific, technical, administrative, and information related jobs. These sectors have seen strong growth since 2002 creating over 3,300 new jobs. Analysis of business license data indicates the underlying strength of the small and home-based business segments in Pleasanton, with more than 2,000 new businesses formed in the past two fiscal years. At present, new business formations outpace business cessations, a positive indicator of a healthy economy. Thus, despite the widely publicized impacts of large corporate ownership change and layoffs, Pleasanton's economy is flourishing at the vital start-up level. The recent sale and teasing of significant amounts of office space and buildings to new investors suggests the private markets confidence in Pleasanton as a location for office-based businesses. Pleasanton's jobs attract workers from throughout the region and Central Valley. Analysis of 2000 Census Transportation Planning Package (CTPP) data shows the employees in Pleasanton have a median household income ofjust under $90,000 and workers living in lower earning households are generally commuting from the Central Valley (these in-commuters have a median household income of $70,000) or from elsewhere beyond the Tri-Valley (these in-commuters have a median household income of $83,000). In general, these incommuting workers live in households that cannot afford to live in Pleasanton. Current real estate market conditions in Pleasanton for both office and industrial space suggest a recovery period, with rising lease rates and strengthening occupancies. Current real estate market conditions vary among communities in the Tri-Valley, and among different types of office and Flex space. ^ Pleasanton generally experiences stronger lease rates and higher occupancy rates than other Tri-Valley communities. Although the office market experienced weakness as the economy softened after 2001, recent trends for both Pleasanton and the Tri-Valley show an uptick i n occupancy rates and lease rates, both positive indicators of general commercial real estate recovery. 6