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The near doubling of in-commuters to fill the growing number of jobs, and the "job <br />rich" nature of the economy, has resulted in increased traffic congestion and <br />pollution, and brought about many of the perceptions attributed to the impacts of <br />growth. Many communities with these patterns of a slowly growing workforce, a <br />simultaneously rapidly growing job base, and resulting increased in-commuting, face <br />the impacts influencing Pleasanton today. With strong economies and resulting <br />fiscal vitality, job-rich communities at the same time face traffic congestion and rising <br />home prices. Some stakeholders perceive these trends as a threat to future <br />economic vitality. <br />Although most of Pleasanton's jobs are generated by larger companies, small <br />business has played an increasingly prominent role in the local economy. As <br />documented by the Tri-Valley Business Council's Preserving Prosperity Project, <br />many of these small, rapidly growing firms are involved in "knowledge economy" <br />activities such as producing biomedical products, software, and communication <br />technology. These types of entrepreneurial, innovative companies are considered <br />the linchpin to economic sustainability by economists, and create a uniquely strong <br />foundation for Pleasanton and the Tri-Valley's economy. Place-based attributes such <br />as housing, transportation and quality of life are key components of this innovation <br />environment. <br />Pleasanton's Jobs By Industry <br />2002-2004 <br />a,ooo <br />~,ooo <br />6,000 <br />6,000 <br />4,000 <br />3,000 <br />2,000 <br />1,000 <br />^2002 Jobs 62004 Jobs <br />