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<br />The attached report (Exhibit A) contains the following required information: <br /> <br />1. Any proposed changes in the boundaries of the district. (For 2007 there are no proposed <br />boundary changes.) <br /> <br />2. The improvements and activities to be provided for the year. <br /> <br />3. An estimate of the cost of providing the improvements and activities. <br /> <br />4. The method of levying the assessment in sufficient detail to allow each business owner to <br />estimate the amount to be levied against the business for the year. (The method of levying <br />the assessment is unchanged from the prior years. It employs a tiered structure based on <br />proximity to Main Street, with a minimum of$50 and a maximum of$350.) <br /> <br />5. The amount of any surplus or deficit revenues carried over from a previous year. <br /> <br />6. Contributions to be made from sources other than the assessments levied. <br /> <br />DISCUSSION <br /> <br />Attached are the Advisory Board's 2007 report and the proposed budget for the PDA <br />assessments and other sources of funding for the year. The PDA annual assessment revenue is <br />budgeted at $60,000, slightly less than the revenue generated in 2006. The assessment formula <br />is based on the annual business license payment: businesses located curbside and downstairs on <br />Main Street are assessed at two times (2X) their business license; businesses with a Main Street <br />address located upstairs, or not curbside, are assessed at a rate of one and a half times (1 and <br />1/2X) their business license; all other businesses (those located off Main Street) pay an amount <br />equal to (l X) their business license. The minimum assessment is $50 and the maximum is <br />$350. Non-profit businesses within the downtown are not assessed. <br /> <br />The City and the PDA have a five-year funding contract, whereby the City contributes funds to <br />match the annual assessment revenue. This $120,000 combined assessment revenue and the <br />City match is projected to account for approximately 25% of the total 2007 sources of funding. <br /> <br />The budget includes a full-time Executive Director, a part-time Office Manager and a full-time <br />Events Coordinator to facilitate events throughout the year, including the First Wednesday <br />Street Parties. <br /> <br />Events planned during the year are projected to account for approximately 37% of the total 2007 <br />sources of funding. The scheduled events include: four (4) I sl Wednesday Street Parties, May <br />through September, excluding July; fifteen (15) Friday Concerts in the Park, June through early <br />September; two (2) Antique Faires, May and October; two (2) Wine Strolls, February and July; <br />Pleasanton Art & Heritage Days Festival, September; Downtown's Magical Holiday Evening, <br />November; an Annual Meeting, January; Breakfast with the Board, July; three (3) membership <br /> <br />SR 06:286 <br />