RES 92098 - Laserfiche WebLink

April23.1992 REPORT OF THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 1992-1993 THE DISTRICT: The Downtown Pleasanmn Business Improvement District is a non-profit service organization of Downtown businesses dedicated to ~c ongoing revitalization of Ples~nton's historic business district. This organization, which represents all Downtown businesses (retailers, professionals, and services alike), was created by the City Council in January, 1994, and modified in August. 1985. It follows the California State Legislature enacted "Parking and Business Improvement Area Law," known as SB I424. The DPBID functions as an assessment dis~ct with its operating capital generated through member participation, as well as volunteer donations. It is governed by a nine-member Board of Direcwrs. The present rate of levy is based upon the following formula: 1. All businesses st~nii pay 2 times their annual City Business License. subject to a minimum charge of S75 and a maximum charge of $200. 2. Any bn~ne~ exempt from thc City Business License tax $~nll pay an nnnual charge of $200 to the district. 3. Only non-profit tax-exempt businesses shall be exemPt from the Downtown District The DPBID (be~t known as the Pleasanmn Downtown Association) goal is to imp~ve the q,,nllty of life in the traditional heart of the community. The Association's long-term goal is to strengthen the commercial economy of Pleasanton's Central Basmess District Current boundaries of the DPBID are the Arroyo del Valle on thc north, New Bernal Avenue on the ~outh. the east side of Peters Avenue. and the west side of First Street,/ncludmg ali of Old Bemai Avenue. For the 1992-93 fiscal year there are no proposed boundary changes in the parking and business improvement area. ACTIVITIES AND IMPROVEMENTS: During the past year the Association sponsored seventeen "Friday Concen~ in the Park." and co-sponsored an "Old Fashioned Picnic in the Park and Concert" with Valley Commumty Health Center, a Downtown located non- profit health care facility. In mid-October the PDA hosted a two-day "International Fall Festival" and kick-off to the CASA "Red Ribbon Week." featarmg multi-ethnic foods, arts and crafts, a "Hugs Not Drags" teddy bear contest, and mnlti-culmm entertainment. PDA also jointly sponsored the third annual Halloween "Cat Walk and Carnival" in Downtown in cooperation with the City Employees Association and Recreation Department. Downtown Christmas activity included co-sponsorship of the annual "Christmas Tree Lighting," the "Holiday Open House" in retail stores, and on three Saturdays prior to Christmas free photos with Santa Claus. musical entertainment, and carriage rides. PDA also m-established a pre-holiday "Hometown Christmas Parade." From Thanks~vin g Weekend through the New year holiday. 75 lighted pole decorations were in place along Main Street. making the street a "destination area." Funding for the decorations is provided by the Association and the City of Pleasanton (see budget). PDA activities also included co-sponsorship with the Rotary. Club of Pleasanwn of the 19th annual "Heritage Days," establislunent of a Heritage Days outdoor dance, assistance with. the Cancer Society "Jail and Bail" in the (1)