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<br />Goal 6: Integrate Economic Development, Land Use, & <br />Transportation Decisions to Create A Sustainable City <br /> <br />While new development can enhance Pleasanton's vitality and generate revenue for the <br />community, it can also lead to additional traffic and pollution impacts. As the City updates <br />its land use and transportation plans through the General Plan, the related goals of <br />economic development and sustainability should be incorporated into the City's decision <br />making. <br /> <br />It should be noted that Pleasanton's status as a "job rich" community, coupled with a limit <br />on new housing development, inherently creates a jobs-housing "mismatch" that leads to <br />increased in-commuting and regional traffic impacts. <br /> <br />Integration of economic development, land use, and transportation is critical in achieving <br />the intended effects in all policy areas. As an example, economic development policies <br />that rely on mixed use and transit-oriented development are only effective in conjunction <br />with land use decisions and transportation investments that enable this type of <br />development, with supporting infrastructure to encourage transit use and other <br />sustainable forms of movement. <br /> <br />This goal addresses creative means to balance these factors and encourages creative <br />solutions for traffic and environmental impacts of new development. <br /> <br />Policies <br /> <br />Policy 6.1: Actively integrate and synergize the mobility of people and goods into the <br />land use and transportation systems in the General Plan. <br /> <br />Policy 6.2: Use creative/sustainable solutions, including transit-oriented development, <br />pedestrian-friendly design, and transportation demand management (TOM) techniques to <br />mitigate the traffic and environmental impacts of future development. <br /> <br />Policy 6.3: Focus on the City's major development opportunity sites (Bernal/South Bay, <br />Hacienda, the new BART station at Stoneridge, and the East Industrial) to encourage <br />development of vital mixed-use centers. Seek to balance land uses so that primary uses <br />are well supported by ancillary land uses to reduce the need to drive between jobs, <br />housing, retail, civic, and recreational uses. <br /> <br />Policy 6.4: Pursue expansions and improvements to the area transit system as well as <br />land use decisions that support transit ridership, as a means to facilitate greater economic <br />activity while minimizing the negative impacts of traffic and air pollution. <br /> <br />Pleasanton Economic Deve/opment Strategic Plan <br />DRAFT - January 2006 <br /> <br />28 <br />