RES 93046 - Laserfiche WebLink

March 29, 1993 REPORT OF THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 1993-1994 THE DISTRICT: The Downtown Pleasanton Business Improvement District is a non-profit service organization of Downtown businesses dedicated to the ongoing revitalization of Pleasanton's historic business district. This organization, which represents all Downtown businesses (retailers, professionals, and ser- vices alike), was created by the City Council in January, 1984, and modified in August, 1985. It follows the California State Legislature enacted "Parking and Business Improvement Area Law," known as SB 1424. The DPBID functions as an assessment district with its operating capital generated through member participation, as well as volunteer donations. It is governed by a nine-member Board of Directors. The present rate of levy is based upon the following formula: 1. All businesses shall pay 2 times their annual City Business License, subject to a minimum charge of $75 and a maximum charge of $200. 2. Any business exempt from the City Business License tax shall pay an annual charge of $200 to the district. 3. Only non-profit tax-exempt businesses shall be exempt from the Downtown District Assessment. The DPBID (best known as the Pleasanton Downtown Association) goal is to improve the quality of life in the traditional heart of the community. The Association's long-term goal is to strengthen the commercial economy of Pleasanton's Central Business District. Current boundaries of the DPBID are the Arroyo del Valle on the north, New Bernal Avenue on the south, the east side of Peters Avenue, and the west side of First Street, including all of Old Bernal Avenue. For the 1992-93 fiscal year there are no proposed boundary changes in the parking and business improvement area. ACTIVITIES AND IMPROVEMENTS: During the past year the Association was able to join with Pacific Coast Farmers Market Association to very successfully open and continue a Saturday morning Farmers Market. The market ran from June 20 through December 19 on W. Angela Street. Market activities included a Merchant of the Week table (available to all interested downtown businesses), entertainment, and several special Saturdays: Melon Tasting, Apple Tasting, and a Halloween Day Harvest Festival and Scarecrow Contest, to name a few. Last October PDA also started a new event in the downtown. It was an Antique Faire. Due to its success, an agreement has been signed with Frate and Associates of Hayward to host two such events annually for the next three years. Also in October, downtown joined with the City Employees Association and Recreation Dept. to co-host the fourth annual "CatWalk" for trick-or-treaters. Downtown Christmas activity included co-sponsorship of the annual Christmas Tree Lighting," the "Holiday Open House" in retail stores, and on three Saturdays free photos with Santa Claus, musical entertainment, and carriage rides. PDA also staged the second annual pre-holiday "Hometown Holiday Parade" on Main Street. From Thanksgiving weekend through the New Year's holiday, 75 lighted pole decorations were in place along Main Street, making the street a "destination area" for visitors. Funding for the decorations is provided by the City of Pleasanton and the Association (see budget). (1)