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RES 94042
City of Pleasanton
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RES 94042
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CITY CLERK
CITY CLERK - TYPE
RESOLUTIONS
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4/19/1994
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Sales Tax <br /> <br /> As mentioned earlier, staff will not receive dollar figures from the State regarding the Christmas <br /> sales tax quarter until late in March. Thus Midyear amendments are based on staffs best <br /> estimate at this time. Although the City's contract sales tax auditor is projecting annual sales <br /> tax to be $675,000 less than originally projected, staff is recommending that the projections only <br /> be reduced by $300,000 until more information is known. This is a very difficult revenue to <br /> project because information is so late in coming from the State, and because so many <br /> adjustments (often material) are made as a result of cities disputing sales tax allocations. <br /> Pleasanton's decrease in the first quarter sales tax is largely a result of reallocations, most of <br /> which staff knew were pending and had already deducted from the projections. These include <br /> a State change in "point of sale" for a major computer operator that was previously reporting <br /> its entire California sales tax to the City, relocation of an electronic pans center and an <br /> educational computer sales office to other communities, and a negative accounting adjustment <br /> for a major medical supplier. Appendix H (page 93) contains a sales tax update for the fgst <br /> quarter of the fiscal year. Second quarter information is not yet available. With the next <br /> quarterly financial report, staff will analyze the sales tax data in more depth, and recommend <br /> further changes, if necessary. <br /> <br /> The City will receive about $207,000 from Proposition 172 PUblic Safety Sales Tax. This <br /> amount is reflected as a revenue source in the Police Department. <br /> <br /> Hotel/Motel Tax <br /> <br />The City assesses a transient occupancy tax of 8 % on all dwellings occupied less than 30 days. <br />There are 1,300 hotel/motel rooms in the City. For the last five years, HoteYMotel tax <br />revenues were static. During that time period, no additional hotel rooms were added in the City, <br />but new hotels in surrounding communities opened, heightening competition. However, for <br />1993-94, staff projected revenues to be $1,710,000, or 4% higher than in 1992-93. The <br />increased projection assumed some combination of room rate increases, additional occupancy <br />based on efforts of the Convention and Visitor's Bureau, and better tax retrieval due to staffs <br />hotel audits. Revenue for the first two quarters is $878,000, including about $30,000 that <br />resulted from City staff audits. Staff is recommending an increase in the revenue projections <br />by $50,000, to $1,760,000. Staff will review this revenue again in the third quarter financial <br />report to the Council. <br /> <br />Business License Tax <br /> <br />Staff is currently in the process of renewing business licenses, so it is too soon to know the <br />actual revenue generated. Staff is finding that many businesses have closed, downsized, or had <br />considerably less gross receipts than in the prior years. On the other hand, new businesses have <br />opened, some are doing better than last year, and staff continues to actively enforce this revenue <br />source. Based on collections through January totalling $623,000, staff is recommending at this <br />time that the revenue projection for business license taxes be increased by $50,000, from <br />$950,000 to $1 million. This revenue will also be reviewed again in the third quarter. <br /> <br />SR 94:100 3 <br /> <br /> <br />
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