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LIVERMORE AMAD, VALLEY TRANSIT AUTHORITY* SHORT RANGE TRANSIT PLAN <br /> <br /> Peak period fixed route service in Pleasanton/Dublin will consist of an enhanced network <br /> of routes operating on 30 minute headways and focusing on the BART station. All <br /> LAVTA routes will be designed to have timed transfers at either the BART station or the <br /> Transit Center. <br /> <br /> There are no recommended changes to the paratrensit service, other than adding <br /> service hours to keep pace with the proposed changes to the fixed route service, <br /> <br /> The service plan also contains a brief overview of the service enhancements that would <br /> be possible if LAVTA assumed operation of BART's UL and UE Express Bus routes. <br /> <br /> Figures ES-1 to ES-3 display the DART zones and the proposed fixed routes. <br /> <br /> Chapter 4: MarkeUng Plan <br /> <br /> Marketing is an essential, but often overlooked, part of providing transit service. LAVTA <br /> is to be commended for taking an aggressive approach in marketing its services to the <br /> public. <br /> <br />The Marketing Plan outlined in Chapter 4 focuses primarily on activities needed to inform <br />the public about the LAVTA service changes related' to BART and the new Transit <br />Center. Marketing activities can be conducted in three phases to coincide with the <br />service changes. The first phase is pre-service implementation, when the new service <br />is introduced to the community and potential riders. This phase will involve not only <br />making the community aware of the new service but also providing information on how <br />to use it. This first phase should start at least three months prior to the implementation <br />of the service changes. The second phase can be referred to as service in/tiation and <br />occurs from the time when the service is first started and continues through the first two <br />to three months of the new program. During this period, marketing should be directed <br />toward media coverage of the system and development of a positive public image of the <br />service provided as well as ensuring availability of user information. The third phase, <br />on-going operations, is one of continuing marketing activities designed to build ridership, <br />maintain community support for the service, and ensure that the service is moving <br />toward its intended goals and objectives. <br /> <br />Chapter 5: Capital Plan <br /> <br />The primary capital needs for LAVTA are replacement vehicles. Since LAVTA's fixed <br />route fleet is relatively new and there are 12 vehicles currently on order, the first year <br />replacement vehicles are not needed until FY 2003. At that time, 34 vehicles will need <br />to be replaced as they reach their useful life. This large vehicle acquisition is spread <br />over two years to minimize the financial burden in one year. The vehicle replacement <br />cost is estimated at $12.7 million. The paratransit van replacement/expansion schedule <br />calls for atotal of 15 vans over the ten year period with a projected cost of $1.1 million. <br /> <br />NELSON~NYGAARD CONSULtiNG ASSOCIATES ES-3 SEPTEMBER, 1995 <br /> <br /> <br />