RES 96091 - Laserfiche WebLink

ACTMTIES AND IMPROVEMENTS: The Farmers Market continued to grow and attracted many residents on Saturdays, year round from 9 a.m. to I p.m. Entertainment, food tasting and other spemal events aclcled to the excitement of the market. Concerts in the park also increased in popularity each Friday evening, May through Labor Day weekend in September. Heritage Days was a tremendous success in 1995. Last year was the first year that a promoter worked in conjunc'aon with a committee from the PDA and the Rotary. The PleasanOn Chamber of Commerce also participated with the Heritage Days Bar-JD-que. 1995 was the firs~ year that revenue was produced through the use of the promoter. The Frate and Associates of Hayward produced two Antique Faires (May and October). August Cruise Night proved to be even more exciting than the previous year. Cruise Night atso allowed PPIE (Pleasanton Parmershi!~ in Educat3on) the opportunity to have a fund raising Bar-b-que. The Pleasanton Arch in from of the Areadot Valley Historical Society once again served as the bacl<drop for opening ceremonies of the Scottish Games. The 'Taste of Downtown" date was moved eadier in the summer of 1995 and was less successful than prior years. Therefore, the event is scheduled in October of 1996. The PDA worked with City staff and Parks and Recreation to develop a bigger and bemer Halloween Cat-Walk calebration. 1995 was the first year for a Holiday Victorian Evening that was more successful than · anyone could have planned for. The week following the Chn~ij.as Tree lighting was chosen as the t~me for the Holiday Victorian Evening and will hopefully ecome an annual event. The beautification / design committee has initiated a program of securing and seasonal banners along Main Street, Peter's and First Street that bring color and excitement to the downtown district. Brightly colored banners are now in ;>lace Spring and Fall. Heritage Days banners, Seasonal decorations and assorted city banners am scheduled and changed throughout the year. 1995 - 1996 City funding results: During fiscal 1995-1996 the PDA was given a grant of $25,000.00 to be used for marketing I promotions. The funding was used to produce; "The Downtown in Pleasanton" - a brochure of 10,000 copies that is being distributed to local businesses, City of Pleasanton general offices, City of Pleasanton business offices, Chamber of Commerce, Tri-Valley Convention and Visitor's Bureau, local hotels, real estate offices and numerous other locations. The brochure m intended t~ grve prospective visitors, and or residents