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Introduction __ Pleasanton Cultural Plan Pleasanton Cultural Arts Council Established in 1974, the Pleasanton Cultural Arts Council is an all volunteer non-profit organization governed by a 12-member Board with a membership of 60. With a $20,000 annual budget, the Council's Mission is "to support and promote the arts in Pleasanton" through various programs including arts-in- schools grants, scholarships, and presenting of performing arts events. Cultural Plan In June 1997, The City of Plcasanton issued a Request for Proposal and Qualifications (RFP/Q) for consulting services "to assist the Pleasanton Civic Arts Commission and its staff in the development of a cultural plan for the City." After a competitive process and review of proposal submissions, in August 1997, AMS Planning & Research of Petaluma, California. was selected to serve as professional consultants for the cultural planning process. Planning Committee After discussions with city staff, an ad hoc planning committee was established consisting of the 5-member Civic Arts Commission and five representatives from the non-profit Pleasanton Cultural Arts Council. An initial meeting was held to ~nalize the scope of work for the planning process and elicit expectations from the planning committee members. Research Methodology AMS's research for the Cultural Plan consisted of fifty interviews with community leaders, elected officials, and key individuals representing organizations and agencies whose missions were deemed to be relevant to the goals of the planning process. The consultants also visited many of Pleasanton's arts and cultural sites and facilities including the Amador Theater, Cultural Am Center, Alviso Adobe, Senior Center, Regalia House, Veterans Building, Amador Livermore Museum, and public art installations. A market analysis (involving demographic and lifestyle profiles) was undertaken covering the primary trade area (City of Pleasanton) and a secondary market (defined as the cities of Pieasanton, Livermore, Dublin, San Ramon, and the community of Sunol). Written surveys were distributed to and collected from arts and cultural organizations and individual artists in Pleasanton from lists provided by the City of P!easanton and Pleasanton Art League. A public intercept survey involving in-person interviews with 100 residents of Pleasanton was undertaken by City staff members to assist in assessing eommtmity attitudes and opinions with respect to Pleasanton's existing and future resources for arts and culture. AMS Planning &Research 2 May 1998