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<br />. Explore the need for better physical and transportation connections between <br />downtown and the Fairgrounds including use of a shuttle service to move people <br />between areas, and improved signage and walkways for pedestrians. <br /> <br />. Study Napa Valley's car-free tourism initiatives for potential implementation in the <br />Tri-Valley. <br /> <br />. Further strengthen downtown Pleasanton as an attraction for shoppers. diners, and <br />culturaVhistoric visitors. Examples of this include: <br />Use the Public Art Master Plan for Downtown to reinforce the identity of <br />Downtown as a destination <br />Use development of the Firehouse Arts Center as a catalyst to expand the <br />Downtown to Railroad Avenue and to support local shops and restaurants. <br />Involve the Pleasanton Downtown Association in future planning for a new <br />Library, and explore options for siting that would reinforce downtown <br />activity. <br />Use the Bernal culturallarts component to strengthen Downtown. <br />Encourage cross-promotion of businesses and establishments within <br />Downtown. <br />Implement wayfinding I sign age in order to better navigate to Downtown <br />from freeways, hotels, and the Fairgrounds, as well as within Downtown. <br /> <br />. Market events for specialty users taking advantage of Pleasanton's demographics, <br />location, ethnicities etc. <br /> <br />Pleasanton Economic Development Strategic Plan <br />DRAFT - January 2006 <br /> <br />22 <br />