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<br />Goal 3: Promote Tourism, Cultural, and Recreational Activities <br /> <br />Among Pleasanton's unique strengths as a place to live and conduct business is its <br />combination of cultural, recreational, and tourist / visitor attractions. These include a <br />vibrant wine industry in the Tri-Valley, the Alameda County Fairgrounds, and Downtown. <br /> <br />As one example of an approach to build on this strength, the Tri-Valley Business Council <br />and Conservation Partnership have developed the Working Landscape Plan, which <br />identifies opportunities to enhance the agricultural economy of the region and improve the <br />relationships between urban and rural land uses. This project is moving forward to <br />identify more agri-tourism opportunities and to develop infrastructure (including bed and <br />breakfasts, wine tasting venues and garden/restaurant destinations) as well as strengthen <br />the Tri-Valley's unique regional identity. <br /> <br />Policies <br /> <br />Policy 3.1: Participate actively in efforts to promote local and Tri-Valley tourism <br />attractions, cultural events. and recreational activities. including wine tourism and year <br />round events at the Alameda County Fairgrounds. <br /> <br />Policy 3.2: Support local businesses in efforts to realize greater economic benefits in <br />connection with local and Tri-Valley tourism and attendance at cultural events. <br /> <br />Strategies <br /> <br />. Explore creation of a Pleasanton marketing campaign focused on visitors from <br />throughout the Bay Area, including local residents. Examples of opportunities for <br />enhanced promotion include events at the Alameda County Fairgrounds, which <br />should be promoted to local residents, the Tri-Valley. and the inner East Bay. <br /> <br />. Participate with the Tri-Valley Convention & Visitors Bureau to actively promote wine <br />tourism throughout the Tri-Valley. With a strong cluster of hotels and restaurants in <br />Pleasanton, local businesses are poised to capture benefits from increased tourism <br />throughout the area. <br /> <br />. Work with the Tri-Valley Convention & Visitors Bureau and Pleasanton hotels, <br />restaurants, and other visitor serving businesses to explore opportunities for cross- <br />promotion among Pleasanton and Tri-Valley businesses. For example, commission <br />local artists to develop a "Visit Downtown Pieasanton" pamphlet showcasing its <br />museums, festivals. restaurants, shops, etc. could be placed at every lodging facility <br />from Livermore through Hayward, and from Walnut Creek through San Ramon. <br /> <br />Pleasanton Economic Development Strategic Plan <br />DRAFT - January 2006 <br /> <br />21 <br />