RES 05085 - Laserfiche WebLink

The PDA Side Street Signage Task Force in partnership vvith the Design Committee provided temporary directional signs to assist Inerchants located off of Main Street. The committee has recently completed its permanent signage proposal to be presented to Council. Upon approval, The PDA has set aside funds to purchase five signs and vvrought iron brackets, four to be installed on the first phase of permanent signage; the fifth to be on-hand, as additional side-street locations vvarrant. Hosted representatives from numerous communities including Redvvood City, Walnut Creek, San Ramon, Yuba City, and Michigan. The PDA staff provided tours and information sharing the success of our organization and dovvntovvn. The Associate Member program, offered to Tri- Valley businesses not located in the dovvntovvn district, continued to grovv vvith over 150 members. The PDA Annual Meeting vvas held at the Pleasanton Hotel on January 27,2005. This year, vve recognized our NEAT Avvard vvinners, outgoing directors of the board and an outstanding volunteer, establishing a PDA Arch Angel Avvard vvith the first recipient, Kay Huff. The PDA vvas commended for program achievements and recognized as both a Califomia and National 2005 Main Street Community. A number of dovvntovvn businesses and the district vvere recognized vvith <<2005 Best of. . ." avvards by Diablo Magazine, the Pleasanton Weekly and the Tri-Valley Herald. BUDGET The combined PDA annual assessment revenue and City matching funds for 2005 increased from a projected $112,000 to $131,374. The assessment revenue and City matching funds budget items for 2006 are proj ected to be $122,000. As such, there are no proposed changes to the assessment formula. In 2006 the City and the PDA enters the second year of our five-year agreement, vvhereby the City agrees to match the annual assessment revenue generated by the businesses vvithin the dovvntovvn district. The annual assessment and City matching funds represent approximately 26% of the total 2006 budget, and event revenue comprising 390/0 of the budgeted revenues. A significant portion of the budget is dependent on the success of events vvhich is contingent on vveather. The Board believes it is prudent to maintain a reserve of$55,000 for 2006. Additionally, vve have appropriated $81,637 from 2005 surplus funds for marketing, as vvell as capital improvement projects to include an informational kiosk, side street signage, dovvntovvn beautification and other key projects. The budget includes a full-time Executive Director, a full-time Office Manager and a part-time Event Coordinator. Insurance includes general liability, vvorkers compensation, event/liquor liability, and Board of Director's Omissions and Errors coverage. For 2006, the PDA is proposing a total of 31 events, vvith eight street closure days (reserving the option to add 1-2 additional events vvith the approval of the City Council). The proposed events are as follovvs: (5) First Wednesday Street Parties (May, June, July, August and September); (14) Concerts in the Park in Lions Wayside Park (June through early-September);(I) Spring Previevv/Customer Appreciation Days; (2) Antique Faire (May and October); (1) Wine Stroll (July); (1) Truffles, Tidbits and Tastings (February); (1) Pleasanton Art & Heritage Days Festival (September); (1) Dovvntovvn's Holiday Magical Evening (November); (1) Harvest Previevv/Customer Appreciation Days (October) and cosponsor of the Hometovvn Holiday Celebration (December); (1) Annual Meeting (January); (1)Breakfast vvith the Board, (July) and (2) membership mixers (March & August). 3