SR 05:303 - Laserfiche WebLink

. The PDA Side Street Signage Task Force in partnership with the Design Committee provided temporary directional signs to assist merchants located off of Main Street. The committee has recently completed its permanent signage proposal to be presented to Council. Upon approval, The PDA has set aside funds to purchase five signs and wrought iron brackets, four to be installed on the first phase of permanent signage; the fifth to be on-hand, as additional side-street locations warrant. . Hosted representatives from numerous communities including Redwood City, Walnut Creek, San Ramon, Yuba City, and Michigan. The PDA staff provided tours and information sharing the success of our organization and downtown. . The Associate Member program, offered to Tri- Valley businesses not located in the downtown district, continued to grow with over 150 members. . The PDA Annual Meeting was held at the Pleasanton Hotel on January 27,2005. This year, we recognized our NEAT A ward winners, outgoing directors of the board and an outstanding volunteer, establishing a PDA Arch Angel Award with the first recipient, Kay Huff. . The PDA was commended for program achievements and recognized as both a California and National 2005 Main Street Community. . A number of downtown businesses and the district were recognized with "2005 Best of. . ." awards by Diablo Magazine, the Pleasanton Weekly and the Tri-Valley Herald. BUDGET The combined PDA annual assessment revenue and City matching funds for 2005 increased from a projected $112,000 to $131,374. The assessment revenue and City matching funds budget items for 2006 are projected to be $122,000. As such, there are no proposed changes to the assessment formula. In 2006 the City and the PDA enters the second year of our five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and City matching funds represent approximately 26% of the total 2006 budget, and event revenue comprising 39% of the budgeted revenues. A significant portion of the budget is dependent on the success of events which is contingent on weather. The Board believes it is prudent to maintain a reserve of $55,000 for 2006. Additionally, we have appropriated $81,637 from 2005 surplus funds for marketing, as well as capital improvement projects to include an informational kiosk, side street signage, downtown beautification and other key projects. The budget includes a full-time Executive Director, a full-time Office Manager and a part-time Event Coordinator. Insurance includes general liability, workers compensation, event/liquor liability, and Board of Director's Omissions and Errors coverage. For 2006, the PDA is proposing a total of 31 events, with eight street closure days (reserving the option to add 1-2 additional events with the approval of the City Council). The proposed events are as follows: (5) First Wednesday Street Parties (May, June, July, August and September); (14) Concerts in the Park in Lions Wayside Park (June through early-September);(1) Spring Preview/Customer Appreciation Days; (2) Antique Faire (May and October); (1) Wine Stroll (July); (I) Truffles, Tidbits and Tastings (February); (1) Pleasanton Art & Heritage Days Festival (September); (1) Downtown's Holiday Magical Evening (November); (1) Harvest Preview/Customer Appreciation Days (October) and cosponsor of the Hometown Holiday Celebration (December); (1) Annual Meeting (January); (l)Breakfast with the Board, (July) and (2) membership mixers (March & August). 3