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Economic Restructuring: The Economic Restructuring Committee includes four board members and approximately 12 volunteers and property owners. The committee works to improve the economic vitality of downtown through business recruitment and retention. The committee continues to assist the existing businesses and property owners in the district through information, networking and programs. Within the committee are the Parking Sub-Committee and Side Street Sign Taskforce. Design: The Design Committee includes two board members and approximately six volunteers. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan. A necessary component to any downtown is public restrooms. This year, the Design Committee worked with city staff on a suitable location and design of the soon to be, constructed restrooms, in Delucchi Park. The Design Committee continues to promote interest in the historic character of downtown by offering an annual Pleasanton Historic Downtown Walking Tour led by committee volunteer, Charles Huff. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in The Pleasanton Weekly. The committee is currently working on the design and location of an informational kiosk to be built by the PDA. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: . The PDA organized and orchestrated a total oBI events: (5) First Wednesday Street Parties; (2) Antiques Faires; (14) Concerts in the Park; (1) Heritage Days; (1) Wine Stroll; (I) Truffles, Tidbits and Tastings; (2) Inside/Out Sales; (I) Holiday Evening; (1) Annual Dinner; (1) Breakfast w/Board; and (2) membership mixers. . Initiated a Murals Sub-Committee. . Increased marketing of the PDA. 0 Produced 20,000 Experience Downtown Pleasanton. The brochure incorporates 2 maps, the calendar of events and a membership directory. 0 Produced Dining in Historical Downtown Pleasanton guide. 0 Produced Calendar of Events Schedules. 0 Sponsored an $8000 holiday advertising campaign which included radio and a live remote. 0 Coordinated Pleasanton Bone Hometown, a day of community marketing with 107.7 radio station which also raised over $1000 for Valley Humane Society. . Reorganized staff to increase our marketing exposure through one-on-one interactions with hotels, wineries fairgrounds, business parks and numerous companies throughout the Tri-Valley. . Produced Downtown Happenings a quarterly membership newsletter. . Produced Welcome to the Pleasanton Downtown Association brochure. . Created opportunities for business networking with 2 membership mixers in April and August; partnering with the Chamber of Commerce for the August mixer. Co-sponsored a Regional Mixer January in partnership with the Tri-Valley Convention and Visitors Bureau, the Pleasanton and Livermore Chambers of Commerce, and the Tri-Valley Business Council. . Provided opportunities for membership feedback with a membership survey and an annual Brealifast with the Board meeting held July 12th at the Pleasanton Hotel. . The Economic Vitality Committee hosted a Property Owners breakfast to discuss cooperative opportunities for parking and utilization of the PDA for dissemination of information on available rental space. . The Parking sub-committee charged with finding ways to improve parking is currently working with property owners of the 400 block, laying the groundwork for the creation of an assessment district. . The Parking Committee worked with city staff to successfully establish fair and consistent, in lieu of parking fees. 2