SR 05:270 - Laserfiche WebLink

representing 38% of the organization's operating budget. Funding contributions for the cities are based on the percentage of hotel and motel rooms in each city. In 2004, the CVB began investigating additional funding sources to support its tourism promotions and marketing activities. The CVB identified a Tri-Valley Tourism Business Improvement District (TVTBID), based on paid hotel (hereafter called lodging business) room occupancies, as the best option largely because the source of funding is directly tied to tourism. Additional reasons include increasingly tighter City budgets, a need to improve existing tourism promotion and a desire to be more self-sufficient in tourism promotion. The CVB has been working with a consultant, Downtown Resources, to guide the organization through the development of the TVTBID, and is working to have the assessment district in place in early 2006. The tourism business improvement district would be established for 5 years, and would include lodging businesses with 35 rooms or more available for public occupancy in the four Tri-Valley cities of Dublin, Livermore, Pleasanton and San Ramon. The business improvement district requires a simple majority vote to be approved; to date, 20 (of 35) lodging businesses representing more than 61.9% percent of the total voting strength are in favor of establishing the TVTBlD and have signed petitions agreeing to the creation of the assessment district. The voting strength for each lodging businesses is determined by the property's number of rooms factored by occupancy rate (2004 occupancy figures will be used). It was proposed that Pleasanton would be the lead agency in forming the district and administering assessments for the TVTBlD. On September 6,2005 the City of Pleasant on adopted a Resolution Requesting Consent to form the Tri-Valley Tourism Business Improvement District from the Cities of Dublin, Livermore and San Ramon. Subsequently, the City Councils of Dublin, Livermore and San Ramon have each adopted Resolutions Granting Consent to the City of Pleasanton to form a tourism business improvement district. DISCUSSION Council is being asked to adopt the attached Resolution of Intention. If the Council adopts the Resolution of Intent to form the tourism business improvement district, the affected lodging businesses will be notified of the intended action. After the required 45-day notice period, on December 6, 2005 the City of Pleasanton will hold a public hearing to solicit comments of support or protest. Unless there is a majority protest vote (50% + 1), staff will recommend the Council introduce an ordinance to establish the Tri-Valley Tourism Business Improvement District. A second reading to adopt the ordinance will be heard at the January 3, 2006 Council meeting; should the ordinance be adopted, the TVTBID will be effective as of February 2, 2006. The ordinance specifies that the City of Pleasanton will enter into a contract with a non-profit organization, presumably the CVB, to administer and manage the funds collected through the TVTBID. Through that contract, the City can specify requirements relating to oversight of the funds, including approval of an annual budget by the City Council(s) and/or the requirement of periodic financial reports. This is the same relationship that the City of Pleasanton currently has in place with for the BID managed by the Pleasanton Downtown Association. SR:05:270 Page 2