SR 05:270 - Laserfiche WebLink

specifically targeted to increase tourism within the boundaries of the District and is narrowly tailored to benefit the lodging businesses assessed. The services paid for from assessment revenue are lodging business services creating special benefit to those businesses. In addition, these services are not for the benefit of the general public and do not provide general benefit as defmed above. All general benefits (if any) to the surrounding community and general public are intangible and unquantifiable. It is appropriate that these special business-related benefits be funded through business assessments. D. Time and Manner for Collecting Assessments The Tri-Valley Tourism BID assessment will be implemented beginning January 1, 2006 and will continue for five years. (Note that expenditures will trail implementation of the District by approximately 6 months to allow for collection.) Each city will be responsible for collecting the assessments (including any delinquencies, penalties and interest) from each lodging business located in that city's boundaries. Assessments shall be collected at least quarterly and each city shall take all reasonable efforts to collect the assessments from each lodging business (e.g., follow up phone calls, correspondence, small claims or other court action). Each city shall quarterly transmit the assessments collected to the City of Pleasanton. The City of Pleasanton shall forward the assessments to the Tri-Valley Convention & Visitors Bureau which will have the responsibility to manage the Tourism BID programs as provided in the Management District Plan. E. Service Plan Budget and Programs to be Provided: Fiscal Year 2006 - 2007 Service Plan Budget Summary The summary of the fiscal year 2006-2007 (year one) service plan budget for the Tri-Valley Tourism BID is provided on the following pages. In years two through five, the budget categories may be reallocated by no more than 10%. The total improvement and service plan budget for 2006-2007 is projected at approximately $1,000,000. Lodging businesses will contribute the entire amount through annual assessments. Expenditures will be made in the following program areas: . Sales and Marketing The budget for the Sales and Marketing program is $460,000 which represents 46% of the total District budget. . Communications and Public Relations The budget for the Communications and Public Relations program is $250,000 which represents 25% of the total District budget. . Administration/Operations Tri-Valley Tourism BID Management District Plan Page 8