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Exhibit A: Work Scope Phase I: Economic Trends/Existing Conditions Analysis Task I : Start up and Review of Background Materials This task will involve meeting with City staffto discuss the work program, schedule, and work products. This task also includes a tour of Pleasanton, and a review of all relevant background materials including recent market studies, specific plans, or other initiatives. Task 2: Economic Vitality Committee Meeting #1: Introduction and Preliminary Findings BAE will meet with the Economic Vitality Committee (EVC) to review our tasks and the proposed schedule for the process, and to discuss stakeholder interview suggestions. EVC meetings occur in a public forum, and members of the general public will be given an opportunity at the end of each meeting to present their opinions and input. Task 3: Economic Trends and Opportunities ~lnalysis BAE will analyze the following data and trends: · Demographic and Resident Labor Force Trends 1990 to 2004. This analysis will include changes in population, age, household size, family composition, and household income distribution. BAE will also examine changes in labor force participation, occupations, and commute-to-work patterns for residents. The analysis will rely on U.S. Census data, and will be updated using Claritas (a private data vendor), as well as other available data sources. Pleasanton trends will be compared to the Tri-Valley and the Bay Area region. · Jobs and Business Trends 1990 to 2004. This analysis will profile changes in employment within Pleasanton by industry sector. In particular, BAE will identify established and emerging industry clusters or areas of specialization. It should be noted that in order to obtain the fine-grained analysis anticipated by this task, BAE may request the City to obtain firm-specific data from the State Employment Development Department (EDD), which will require a confidentiality statement by BAE. Alternatively, BAE can obtain a current detailed data series from Dun and Bradstreet, although this data provides only ranges of employment by company, and does not include a time series to establish trends and changes. BAE will also analyze business "births" and "deaths" if a time series is provided from City's business licenses. Further, BAE will analyze home-based businesses, using the 2000 Census data regarding employment at place of residence (from the Census Transportation Planning Package) · Retail Market Analysis. The Retail Market Analysis contains two steps. First, BAE will use data from the State Board of Equalization and the City of Pleasanton to examine retail sales and use tax trends. BAE will analyze trends by major store category, as well as on a