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THE PUBLIC HEARING WAS OPENED. Bob Kocik, Worldwide Signs, 1770 Hanson Way, Livermore, noted that Jim Stinley from "Just Tires" was also in attendance. He thanked staff for the report preparation and its accuracy in reflecting their perspective. He noted that their signage was intended to communicate a message to potential customers and that "Just Tires" was dwarfed by two major facilities, "Big O" and "Rynck," on either side, both of which had many window sign, and "Just Tires" would like to advertise in a similar fashion. He added that the other two stores had the same visibility from Stanley Boulevazd. He noted that vinyl lettering was a newer technology than paint and that it was more cost-effective and professional-looking. He noted that 25 to 50 percent coverage was normal and that their signs were below 25 percent. He emphasized that they wished to cooperate with the City and be a good neighbor. Jim Stinley, "Just Tires," 1389 Vailwood Court, noted that their location fit within Pleasanton and added that they were very cognizant of the demographics that they serve. He noted that the signage allowed them to be seen in the area and noted that "Big O" and "Rynck" had large signs. He would like "Just Tires" to have equitable signage and added that they had been in business slightly over a yeaz and a half He noted that the "4 for $60" signage would not be a permanent feature of their signage. _ In response to an inquiry by Commissioner Sullivan regarding the type of tire that would sell four for $60, Mr. Stinley noted that they were private label tires by companies such as Goodyear that would be installed on older cars that did not need premium tires. In response to an inquiry by Commissioner Fox whether he would be willing to work with staff to reduce the coverage, Mr. Stinley replied that the letters on the "Big O" window were the same size as their letters. THE PUBLIC HEARING WAS CLOSED. In response to an inquiry by Commissioner Sullivan whether staff would allow the temporazy signs to remain on the "Big O" store windows indefinitely, Ms. Kline replied that staff sent Code Enforcement to the site on Commissioner Fox's request and that normally, staff would not become involved in regulating this type of signage. Staff would recommend that the "Big O" store cut back on the size of its window signage and tone the colors down. Chairperson Roberts suggested that after this issue was resolved, the Commission consider agendizing a discussion on changing the signage requirements. Commissioner Fox moved to uphold the appeal, requiring that the applicants work with staff to reduce the size of the lettering so that the sign blends with the rest of Stanley Business Park and the establishments bordering Stanley Business Park. -- Commissioner Arkin seconded the motion. PLANNING COMMISSION MINUTES, October 13, 2004 Page 7 of 15