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Page 2 of 6 <br />Each plan priority includes key initiatives outlining specific programs and tasks <br />proposed to advance the plan priorities. This report provides an update on activities <br />advancing the ONE Pleasanton Strategic Priority E.4, which aims to implement the <br />EDSP as well as implement key economic development priorities identified by the City <br />Council in the two-year work plan. <br /> <br />DISCUSSION <br />Staff have advanced implementation programs and tasks from the EDSP across all the <br />five plan priorities. This section provides a summary of initiatives that have been <br />completed or are currently in progress under EDSP priority area. <br /> <br />1. Economic Development Organization Capacity Building <br />As part of the two-year budget process, the Economic Development Division was <br />integrated into the Community Development Department with the formation of a <br />new Community and Economic Development Department (CEDD). This reflects <br />the City Council’s priority to increase focus on economic development activities <br />and a growing interest in exploring opportunities through land use, permitting, <br />and process changes to facilitate new investment in Pleasanton. The Economic <br />Development Division consists of two full-time positions: Deputy Director of <br />Community and Economic Development and Economic Development Manager. <br />Recruitment for the Manager position is underway with placement expected in <br />January 2026. <br />• Economic Development Work Plan (Staff Activities): Serve as liaison to <br />the EVC, publish a monthly business e-newsletter with updates for the <br />local business community; and represent the City in regional economic <br />development organizations, including: East Bay Economic Development <br />Alliance Economic Development Council, Innovation Tri-Valley Leadership <br />Group and Business Innovation Committee, i-Gate Innovation Hub Board <br />of Directors City staff representative, Pleasanton Downtown Association <br />Board of Directors City representative, and Pleasanton Chamber of <br />Commerce Economic Development and Government Relations <br />Committee. <br />• Develop Community and Business Partnerships: in FY 25/26, agreements <br />were executed or renewed with the Pleasanton Chamber of Commerce, <br />Pleasanton Downtown Association, and i-Gate Innovation Hub. Staff also <br />host bi-monthly City Business Organization Committee meetings with <br />leaders from the Pleasanton Downtown Association, Pleasanton Chamber <br />of Commerce, Hacienda, Stoneridge Mall, Visit Tri-Valley, and Alameda <br />County Fair Association to share economic development updates. <br />2. Business Retention, Attraction & Expansion Program <br />• Enhance Visibility, Marketing and Branding Strategy <br />o Developed digital and print brochures promoting Pleasanton as a <br />prime destination for growth, including industry-specific brochures <br />for Office & Industrial and Retail Attraction.