Laserfiche WebLink
<br /> <br /> <br /> <br /> <br />ECONOMIC VITALITY COMMITTEE REPORT <br /> <br />3 <br /> <br /> <br />December 18, 2025 <br />Economic Development <br /> <br /> <br />TITLE: ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATON <br />UPDATE AND 2026 WORK PLAN FOCUS AREAS <br /> <br />BACKGROUND <br />In August 2023, the City Council adopted the updated Economic Development Strategic <br />Plan (EDSP) which the Economic Vitality Committee uses as the foundation for its work. <br />The strategic plan defines the City’s economic development goals, strategies, and <br />implementation actions over the five years from 2023 through 2028. The EDSP is <br />available here: https://www.cityofpleasantonca.gov/wp- <br />content/uploads/2024/05/CityOfPleasanton_EconomicDevelopmentPlan_FINAL_Web.p <br />df. <br /> <br />Implementation of the EDSP is included in the citywide strategic plan, ONE <br />Pleasanton’s key goal: Building a Community Where Everyone Belongs: Livability and <br />Community Development. A summary of ONE Pleasanton is available at: <br />https://www.cityofpleasantonca.gov/assets/our-government/city-manager/strategic-plan- <br />summary.pdf. Implementation of the EDSP, and efforts to advance the City’s Economic <br />Development program were identified as one of seven City council priority strategies <br />during the January 29, 2025 City Council goals. A four-tier project prioritization <br />framework was established at a July 15, 2025 City Council workshop, with two specific <br />initiatives identified in Category 1 or 2, meaning they are among the highest priority <br />projects in the two-year work plan: <br /> <br />• Streamlining Permit Process (#4): Amend the municipal code and improve <br />processes to simplify permitting, reduce delays, streamline design review, and <br />support business and retail attraction. (Category 1: Must Do) <br /> <br />• Retail Attraction Strategy (#26): Attract and retain desirable retail businesses to <br />strengthen the local economy, including providing a business concierge service <br />to navigate City Processes and streamline permits to ensure an efficient an <br />business-friendly environment (Category 2: Committed Priority) <br /> <br />The EDSP comprises of five Implementation Plan Priorities: <br />1.0 Economic Development Capacity Building <br />2.0 Business Retention, Expansion & Attraction <br />3.0 Local Revenue Growth <br />4.0 Entrepreneurship & Innovation Outreach <br />5.0 Major Projects Accelerator Program <br />